Now more than ever, finding ways to lower customer acquisition costs and drive healthy sales are a must. Partnerships can be a powerful channel to achieve those goals, especially when...

Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team....

For this week’s episode of the Partner Channel Podcast, host Tori Barlow is hearing about Powell Software firsthand from Chief Sales Officer, Edouard Payennville. An oh-so-satisfied customer of Allbound, hear...

A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are...

Partner-Preferred Incentives: Top Rewards to Offer & Best Practices Suggested Content Introduction Partner incentives are essential to engaging your channel and encouraging the right activities. However, you must develop incentives...

Companies that do invest in partner ops have stronger ecosystems that drive more revenue and better retain customers.

For this episode, host Tori Barlow is joined by Dylan ‘Dyls’ Fernandez, Partnerships Coordinator at Findr. The two are tackling building a partner program at a startup; where to begin...

Developing your partner operations is the essential next step once you’ve started to see success with your program, but it’s an area that many organizations struggle with.In fact, the most...

Join the Allbound Product team on the day of love (Valentine’s Day) as they dive into the latest and greatest updates and features to your PRM. We hope you love...

Imagine adding an established organization’s sales and marketing power to your arsenal — you could reach many more prospects and convert leads faster. Through-channelImagine adding an established organization’s.....

With partners all worldwide, Hydraloop has live documents in many languages that must be constantly updated. Hydraloop previously used Adobe Robohelp to translate the documentation into different languages.....

On this episode, host Tori Barlow is joined by Alex Buckles, CEO of Forecastable and Allbound Award Winner. The topic of today is transitioning from direct selling to partnerships. The...

We’re back! Happy 2023, and welcome to season 3 of the Partner Channel Podcast! We’re starting the new season off welcoming guest Ken Wanless, Senior Director of EMEA Alliances and...

There’s no question that incentives drive sales. How you choose to incentivize your channel partners will depend on the product, industry, and method of revenue generation. Selecting the right commission...

From cloud software to channel leadership, there’s a lot to learn about in terms of channel partners in 2023. And the best place to make connections and learn from the...

An economic downturn quickly transforms your champagne taste into a beer budget, but what does that mean for partnerships? We’ve teamed up with the powerhouses of partnerships to bring you...

Co-sell and resell are two common partner types that comprise many B2B ecosystems. While both are advantageous, each type has idiosyncrasies to consider when determining where to focus your efforts...

No matter which platform you use to manage your partners, you should be able to segment your channel depending on a few factors. Just like you would segment your sales...

Automation. Channel partner enablement. Diversity, equity and inclusion. When we look back at the past year, certain channel sales strategies and topics surfaced over and over again in the world...

Generating awareness about your product or service and gaining trust from your customer base can be easier said than done. An effective partnership marketing strategy means you’re not going it...

Partner management is an enormous element of running a successful channel. Your team must regularly engage with channel partners using targeted outreach and tactical resources to ensure they stay....

The success of a business is built on generating qualified leads that turn into sales – but what do you do when that lead comes in before it converts to...

In our last episode of season 2, host Tori Barlow is joined by Jeremy Balius, Managing Director at Filament! If you’ve got your ears to the ground in the partnerships...

You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to...

Getting to the deal registration phase of the partner journey is only half the battle — you and your partner need a plan in place for lead management to ensure...

This week, it’s another familiar face returning to the Partner Channel Podcast! Martin Scholz, Co-Founder of PXP, is back again to join host Tori Barlow. This time, they’re talking about...

Quarterly business reviews (QBRs) are essential check-ins between your partners and your channel team to align on joint goals. In a QBR, a Channel Account Manager (CAM) typically reviews a...

Conflict, as anyone can attest to, is an unavoidable part of life. Differing opinions, competing interests, and opposing perspectives come up regularly in all types of relationships. Channel conflict is...

Training is one of the earliest, most important stages of your relationship with a partner. This is the stage at which you set the tone for the relationship and your...

This week on the Partner Channel Podcast, host Tori Barlow is joined by Krishanth Thangarajah, Head of EMEA and America Partnerships at Yellow.ai! The two talk all things tech partnerships,...

Content is king and all kings deserve a well-organized castle. The content housed in your partner portal is key to setting your channel up for success and it pays to...

The latest State of Global Expansion Report found the majority of businesses surveyed said they were looking to expand into new markets next year. International expansion is key to business...

Your partner ecosystem is full of potential leads, most of which you likely haven’t realized yet. Overlapping prospects, opportunities, and customers are hidden within your network, and the only way...

This week on the Partner Channel Podcast, it’s the return of Noam Horenczyk! Host Tori Barlow first spoke with him at the start of his partnerships career, but now we...

Business growth in one form or another tops any list of 2023 goals for organizations. As 2022 draws to a close, now is the time to start thinking about the...

Partnering can be a challenging journey to navigate. Whether you’re new to partnerships, or a seasoned channel professional, mapping the partner journey at your organization can ensure everyone is on...

This week, host Tori Barlow sat down to speak with Richard Israel, Vice President of Channels at Navistone. This episode is all about working in threes to get the job...

The past year has likely been a mixed bag of wins and losses, successes and challenges and plenty of learning opportunities and room for growth in your partner program. With...

Whenever someone takes on a new role — no matter how experienced they are — it’s essential to establish clear goals. A 30-60-90-day plan defines objectives and breaks them down...

As many of us are coming out of Annual Planning and finalizing our budgets for 2023, you may be perplexed with how to disseminate your company vision and goals into...

Partners make everything better, and marketing is no exception. Co-marketing is an impactful strategy used by organizations to reach a broader audience or break into a new market. Together with...

This week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sarabyn, Platform Ecosystem...

With Q4 in full swing, it’s all hands on deck to achieve the goals you’ve mapped out for the last quarter of 2022. Now is also the time to take...

Using your PRM effectively requires more than just setting it up, signing up your partners and hoping for the best. It’s important to consider each aspect of your partner portal,...

A channel loyalty program is similar to the retail store loyalty programs with which you’re likely familiar. Just like you get rewarded for bringing your business to that store, partners...

As 2022 draws to a close, there are seemingly endless projects to complete and loose ends to wrap up, resulting in a busy Q4. With so many competing priorities, it’s...

This week, join host Tori Barlow as she sits down with Christy Oyedeji, Director of Partnerships at AWeber. This episode is all about the skills you need in a partnerships...

In a bonus episode of the Partner Channel Podcast, host Tori Barlow is joined by Isaac Morehouse, co-founder of Partner Hacker. For this special feature, the two talk about the...

Following the precedent set by the last few years, 2023 brings with it no economic guarantees. As channel leaders and CEOs do their best to prepare for a looming unknown,...

In the early stages of launching a channel program, you’ll be limited in the initiatives you can implement. At first, even basic channel-specific initiatives will be significant steps, but as...

More and more organizations are investing heavily in channel sales as this function has proven to drive incomparable revenue and retention rates. With channel sales becoming an in-demand function, many...

This week, host Tori Barlow is joined by Blake Williams, founder and CEO of Ampfactor. This episode is all about pitching your partner program like a pro and the best...

Watch on-demand to learn What’s New at Allbound. In this quarterly product update webinar, we discuss our latest features and provide actionable examples on how you can improve your partner’s...

Without it, it’s nearly impossible to track which partners drive which deals. Unfortunately, deal registration is a common friction point for channel programs and their partners. Explore common barriers blocking...

Leading into 2023, we see big industry shifts impacting strategies for B2B and B2C, specifically related to marketing and communications. Privacy is a major concern, and tech companies specifically are...

On this week’s episode, host Tori Barlow is joined by Matt Carpentieri, Senior Director of Partnerships at Shipmonk. The two talk about how to forecast for busy seasons, and what...

Whether you’re entering a career in partnerships for the first time, are curious about partner jobs in general or are ready to advance to a new level as a partner...

This week on the Partner Channel Podcast, host Tori Barlow is accompanied by Olli Fleischhut, Vice President of Marketing for Honeywell Building Technologies. Together they talk all about validating your...

A SaaS company’s renewal rate is directly tied to the bottom line. For every client that doesn’t renew, recurring revenue goes down. To replace lost revenue, a SaaS company must...

This week, we’re back again to talk about shifting from sales to partnerships. Join host Tori Barlow and guest Jason Ashman, Sr. Director of Strategic Alliances at SaasLabs as they...

Just in case you missed it, we turned our most recent webinar into a special episode of the Partner Channel Podcast! Join host Tori Barlow and guest M.J. Patent while...

After you’ve hired a rockstar to manage your organization’s partnerships, it’s time to look ahead to the future. What goals are you looking to crush with your partner network? What...

We have another great episode of the Partner Channel Podcast in store, finishing September out strong! For our Monday episode this week, host Tori Barlow had a chance to chat...

Our Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partnerships at Deel and...

Trust—intangible yet powerful—is increasingly important to both partners and buyers. As a result, buyers tend to be hesitant to engage in sales pitches, instead craving genuine recommendations from people they...

Start your week off strong with a new episode of the Partner Channel Podcast! Host Tori Barlow is joined by Chris Murray, VP of Partner Ecosystems at Lead Forensics. Together...

A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping...

Your years of experience in marketing, sales or customer support gave you an in. You wowed the hiring manager with your distinct combination of hard and soft skills. You were...

Running a partnership program is not easy! The Allbound team created a series of templates so you can spend less time on busy work and more time optimizing and scaling...

Join host Tori Barlow and guest Teddy Ludmer, Head of Partnerships at Pento, for our Wednesday episode of the Partner Channel Podcast. Together, the two talk about the transition from...

As your partner program expands, you’ll need to build out your team to best maintain and nurture relationships with existing and potential partners. While the role of partnership manager is...

There are dozens of articles that detail how to do onboarding right, but they’re all missing the same thing; onboarding is a two-way street. You have to know your partners...

On our Monday episode for this week, join host Tori Barlow and Ben Bassett, Senior Manager of Channel and Alliances a Paystand. Together they tackle the topic of career progression...

When considering furthering one’s education, one might look into majoring in business, communications, finance, or even veterinary science. But what about partner management? You won’t see many schools advertising, or...

Over the past few decades, effectively leveraging technology is no longer just an advantage but has become table stakes. As a result, most SMBs have begun working with managed service...

On this episode of the Partner Channel Podcast, host Tori Barlow had a chance to talk with Kyle Schroeder, VP of Global Partnerships at Movable Ink. They discuss the steps...

Turn on the news, and you are bound to repeatedly encounter one word: inflation. In July 2022, UK inflation reached 10.1% with many other European nations facing similarly distressing numbers....

This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk...

Partner relationship management refers to the acquisition, retention, and support of sales partners, commonly in fields like IT and SaaS. Industry insiders use the acronym PRM almost exclusively to describe...

Allbound has always placed high priority on our partners and customers, with the goal of providing the best possible experience that will contribute to their own successes. Now, we’re showing...

For our Wednesday episode this week, host Tori Barlow sits down with Will Taylor, Head of Partnerships at PartnerHacker. They discuss the baseline for breaking into partnerships and the steps...

Partner recruitment will continuously occur throughout the life of your channel program, so it’s essential to learn best practices and understand common pitfalls. In this article, we’ll review our idea...

Last week, the Allbound team attended the first annual Catalyst conference in Miami Beach. This two-day event was a true testament to how incredible the partnerships community is. Over 400...

Join host Tori Barlow, VP of Marketing at Allbound, as she talks with Samantha Cartwright, VP of Strategic Alliances at vFunction. They discuss the impacts of the economic downturn on...

Allbound has always placed high priority on our partners and customers, with the goal of providing the best possible experience that will contribute to their own successes. Now, we’re showing...

“Absolutely” is Meshach’s favourite word, as he is enthused about the product and is passionate about the company and the team. “As partners may be working with your competitors, are...

Delivering an outstanding customer experience has always been top of mind for businesses. And, increasingly, that mindset of creating an individualized, memorable experience is making its way over to channel...

Host Tori Barlow, VP of Marketing at Allbound is joined by Aleksi Mattlar, Manager of Partner Success at Vena Solutions. They come together to discuss his contributions to Vena Solutions...

In this episode, host Tori Barlow, VP of Marketing at Allbound, had the opportunity to talk with Ken Chez, Team Manager of Networking & Security Supplier Alliances at Arrow. Together...

For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and Strategy at Incorta. Together they discuss...

part·ner·ship noun – a business strategy where two or more companies come together to sell their products or services jointly. These organizations combine resources, promotion efforts, and share profit.When starting...

If you use any major SaaS product – like HubSpot, Zoom, Google Workspace – then you’ve most likely experienced tech partnerships and integrations from the customer side. Scheduling a Zoom...

Just in case you missed our webinar last week, we formatted the recording into a special BONUS episode of the Partner Channel Podcast. In a time of economic uncertainty, securing...

Join Tori Barlow, VP of Marketing at Allbound and Daniel Lancioni, Global Senior Director Partnerships at Reveal. Together they talk about incentivizing partners to increase engagement and how partnerships will...

Channel consultants have been around for decades, helping organizations succeed through channel sales. These professionals work with your team to help you optimize your channel go-to-market strategy and ongoing channel...

It may feel like we celebrated New Year last month, but it’s already time to start planning for 2023! (Cue the saying: time flies when you’re having fun.) In a...

For this week’s second episode, host Tori Barlow sits down with Katie Landaal, SVP of Corporate Strategy at Sales Impact Academy. Together, they talk about developing a partner ecosystem and...

Take a seat with host Tori Barlow, VP of Marketing at Allbound, as she chats with Nik Sanghavi of Caspio. Together they talk all things identifying your IPP, and what...

We all work hard to gain and retain customers; with marketing by building out the brand, messaging, campaigns, and metrics. We build “Customer success” teams who drive the implementation and...

Variety is the spice of life and, in the channel sales world, there is plenty of variety when it comes to different types of partners. From referrals to tech alliances...

Once the groundwork is laid for your partner program, what’s the next step? Whether your program is taking off or you’re struggling to hit certain goals, evaluating the types of...

For our Monday episode this week, Tori Barlow, VP of Marketing at Allbound, had the opportunity to chat with Martin Scholz, the Co-Founder of PXP Consult. Together they talk recruiting...

You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve created your standard operating procedures and you’re starting to bring in partners. What’s the next...

In the final episode of our 2022 Women in Channel Summer Series, sit down with Dawn Marie Elder as she speaks on the art of building internal and external relationships,...

While becoming a channel partner provides various benefits, let’s explore the top value drivers available to tech companies participating in another’s program. Leverage Another’s Products and Assets to Enrich Your...

What to ask your partners, before adopting tools and technologies to improve partnering efficiency. Are you considering adopting tools to help scale and manage your channel? Are you and your...

Over the last 20 years that I have worked in the software world, I have experienced a lot of success and a lot of hard lessons selling products with and...

The digital world is abuzz with the news that Universal Analytics (UA) will stop collecting data in July, 2023. At this time, Google will force all users to rely upon...

In this episode of the Women in Channel Summer Series, Dina Moskowitz sits down with Allbound in a discussion about her experiences as a woman in the channel and female...

This week, Tori Barlow, VP of Marketing at Allbound spoke with Shubham Sood, Partnerships Manager at JustCall about the transformative 36 months they’ve had with their partner program.

Maybe you’re a new hire at a company, brought in to build a channel partner program from the ground up. Maybe you’ve been at your organization for years in marketing...

Claudene Kidd sits down with Allbound in a discussion about how to promote different ideas and embrace diversity.

For top-tier companies, selecting and implementing a technology solution is often challenging and time-consuming. System integration (SI) partners make deployment easier on tech adopters and ensure all efforts work toward...

On this episode, VP of Marketing at Allbound Tori Barlow talks with Fernanda Pires, Partner Marketing Manager at Hootsuite, and together they go back to the basis as they cover...

Let’s be honest, even baking cookies from scratch can be messy. Never mind managing all the moving pieces of launching (or re-launching) a partner program from start to finish.

VP of Marketing at Allbound Tori Barlow takes a seat and has a chat with Noam Horenczyk, Head of Strategic Partnerships at walnut.io. Noam talks all things he’s experienced in...

Leveraging channel partners is an effective way to scale your organization, drive pipeline growth, and improve retention. But unfortunately, working with channel partners isn’t as easy as simply setting up...

Leslie Lorenco sits down with Allbound in a discussion about how to use the channel to drive personal success and take ownership of your wins.

Join Allbound as We Celebrate Women in the Channel . The Allbound Women in Channel Summer Series will highlights amazing female leaders through our new video series.

Running a partner program isn’t simple but having the right tools for the job does make it easier. Finding the right channel sales software for your company can take some...

In this week’s Wednesday episode, Allbound VP of Marketing Tori Barlow sits down with Samantha Samuels of Friendbuy and they discuss everything from getting exec buy-in to internal alignment when...

You’ve got a new partner to join your channel sales program – great! But recruitment is only the first step in an ongoing relationship that needs nurturing. Onboarding is where...

In this week’s Monday episode, Allbound VP of Marketing Tori Barlow sits down with Rachel Collie of Unanet and they talk all things reporting structure, the right way to look...

The age-old expression easier said than done applies to many aspects of sales, your partner ecosystem being no exception. While upfront planning won’t eliminate all channel management issues, you can...

Launching a new channel program can be a daunting task. When formalizing your channel program and adopting a portal for the first time, or switching solutions, some of the questions...

The Partner Channel Podcast continues to push forward! This week, we sat down with Brandon Lytle, the Head of Partnerships at Field Nation, to discuss his experience in starting a...

Tune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about ways your channel can...

Receiving industry awards is a powerful indicator of success. After all, being recognized by your peers for your partner management skills or the quality of your partner program is both...

An organization could continue on without a formalized partner program for years, working with different resellers and referral partners on a one-to-one or ad-hoc basis. That’s what many, in fact,...

Sit down with Tori Barlow, VP of Marketing at Allbound as she speaks with Paul Liao, Senior Partner, Development Manager of Cloud Alliances at Outreach, and join the conversation as...

As you scale your partner program, you’ll need to grow your team accordingly. Making the right hiring decisions early on is essential, especially while your department is small. The Partner...

In June 2022, we see inflation reach new heights and supply chains stretch thin as the economy reels from one surprise to the next. While everyone would qualify the recent...

In my experience, vendors accept that a large swathe of their partners will be inactive, or opportunistic. Research supports that there is a Pareto Law of revenue distribution from partners...

Continuing on our journey of “How to build a partner program from scratch”, we dissect lessons learned from HubSpot. You don’t want to miss this one spotlighting Katie Lambert, Senior...

Two of the biggest goals for partner managers are driving revenue and optimizing your team’s resources. Implementing partner tiers is an effective strategy for accomplishing both. If you’re intimidated by...

Entering your product in the US market is the ultimate prize for many vendors, but it can be a daunting task to undertake. There is a lot of planning and...

Class is in session! Terry Moffatt, Editor at the Channel Marketer Report, joins us for the Partner Marketing 101 masterclass. In this 45-minute session, we’ll be covering: How to create...

A partner sales program runs like a well-oiled machine when supported by a robust framework. It’s never too early to build or reinforce the skeleton on which your partner strategy...

The channel ecosystems and industry continue to grapple with the shifting paradigms brought on by the move to remote work. Partners are working harder than ever to arm their customers...

When considering onboarding, it can be compared to the training wheels on a bike. But that of course begs the question of when to take the training wheels off. On...

The business world is abuzz with chatter about a possible economic downturn. Sales divisions and Channel leaders must navigate their companies through choppy waters, unsure of what lies ahead. Now...

Jacqui Rand from Channel Consultants and Harald Horgen CEO at the York Group, joined us to discuss entering your product in the US market, which is the ultimate prize for...

Most channel sales professionals didn’t meet their goals in 2021; by no coincidence, many of these same industry leaders hadn’t yet implemented automation or critical strategies for increasing sales. However,...

Keeping secrets is a tricky business. We reveal 3 secrets from partners on what they need for enablement. Kris Blackmon, Chief Channel Officer at JS Group, is joined us to...

Partner Experience Automation from Allbound : Allbound simplifies partner management by automating the repetitive tasks and creating an easier experience for you and your partners Sales Management :Sales Management enables...

The objective of good Channel Marketing is to arm your partners with the tools and assets they need to be proficient and self-sufficient. Partner outreach needs to generate joint opportunities...

Allbound for Partner Sales : Allbound helps you support all the stages of partner selling with automated and assisted prospect communication, deal registration, and pipeline management for optimal profitability and...

Understanding the customer – successful interpretations of audiences’ desires have led some businesses to surprising wins, while others have made grave miscalculations that tarnished their brand’s image and wasted resources....

Today, solution providers need to be agile and evolve their business models quickly in this new and hybrid work environment. However, there may be discrepancies between sales and revenue, leaving...

We’re back in action with Season 2 of the Partner Channel Podcast with Dave Thomson, CRO at Allbound and Julian Lee, President of TechnoPlanet, to discuss why you should stop...

Channels in the technology sector apply to all companies that operate between the vendor (manufacturer or originator of the product) and the customer. These may be influencers, resellers, distributors, or...

We can begin to see new patterns and trends emerging when comparing the hybrid model to a full-time office structure. However, one thing has become clear – the remote workforce...

Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a...

You know you need to improve the way you manage your partners. You need a modern portal with a great partner interface, a Partner Relationship Management (PRM) solution for tracking...

Allbound Partner Relationship Management (PRM) software empowers partners with improved efficiency, communication, and data-sharing. A complete solution that scales.your program needs.

B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. Fully 96% of respondents to the second annual “Channel/Partner Marketing...

In an earlier article, Why Use Channel Partners – 6 Key Benefits, we highlighted how partners could enrich your brand presence and grow revenue. Today, we’ll further explore how PRM...

As a channel professional, you likely wear many hats. From marketing to and with partners to signing partners, training, onboarding, and reporting, there’s a lot you’re juggling at any given...

Taking your product to America offers a huge opportunity; it is the ultimate prize for many vendors. The US market appears like a shimmering and tantalising way to scale in...

You may know that we have a London office, but do you know how Allbound helps support our EMEA customers? Meshach Amuah-Fuster, Managing Director of EMEA at Allbound, answers all...

Creating a quality B2B white paper is no easy feat, as its demands for research, copywriting, and design are greater than those of a typical blog post. However, all efforts...

The great migration of the broader workforce to a remote work reality has created boundless opportunities for partners in the form of additional revenue streams. It has also impacted how...

Working with channel partners isn’t dissimilar to selling to prospective customers. For example, you must work through a lifecycle from first meeting a partner through signing a contract to work...

The dust has still not settled from the massive disruption in the IT landscape driven by the mass move to remote work in 2020, which is still happening today. The...

Many vendors and solution providers still haven’t cracked the nut on partner training. Product training may not seem invigorating, but it’s undeniably vital.

You might want to sit down for this: channel success is not tied to the number of partners that you have. If your team is spending a surplus of time...

Congratulations! You got your channel program set up, all the pieces in place, and defined benchmarks for success. You know what that means, right? It’s time to scale! Here’s a...

Incentives and commissions cause partner engagement to soar; there is no debating that fact. But incentive and commission structures are not a one size fits all solution. We are featuring...

After identifying and qualifying a lead, your work has only just begun. An enormous part of the sales cycle involves nurturing leads to close, and this is true both when...

The last 20 months have irrevocably changed the technology landscape, thereby altering customer demands on partners. In a recent survey by Allbound in conjunction with JS Group, participants were asked...

In this Partner Channel Podcast episode, Dave Thomson sits down with Christine Gassman from Armor Cybersecurity to discuss how to engage and empower your MSP partners.

You’ve likely heard of, and maybe even developed, a business plan in the past. Similar to a standard business plan, a channel sales business plan explores the goals, intended strategies,...

Your partners are the bread and butter of your business, but getting them to choose you in the first place can be a major source of frustration for some companies

Marketing Development Funds (MDF) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows ,Advertising and...

We all know it’s far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for...

The channel has made significant strides in terms of diversity, equity, and inclusion (DEI) in recent years but still has a ways to go in terms of looking at business...

In this Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Matt Bray from SAP to discuss how channel account managers can leverage the 3 pillars of partnerships to scale...

Just like hiring a new salesperson doesn’t guarantee revenue, a growing channel partner program doesn’t automatically mean higher profitability. The channel manager must audit and optimize all elements of the...

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies...

Partner pages effectively engage prospective partners and build industry traction by showing off your existing lineup. You can implement two types of partner pages: the first addressing prospective partners and...

Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult...

Channel marketing activities are increasingly valuable within hyper-competitive verticals like technology and software. For companies that rely on partners to generate the lion’s share of revenue, this is the perfect...

Today’s solution providers must swiftly evolve their business models in response to the shifting buyer’s journeys. The dramatic increase in the number of digital touchpoints a prospect has is one...

Your channel marketing strategy has a big job. It needs to account for your Direct Sales customers while indirectly connecting with new audiences through your partners. Even though the two...

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success...

There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may...

Hiring the right person for a job is no easy feat in any industry. When it comes to tech talent, in particular, strategic hiring is crucial. Historically considered a siloed...

How do you get a partner interested in being a part of your channel? One of many important factors is a partner pitch deck! The objective of this example deck...

Starting a new channel program can be a daunting task. The great news is: you don’t have to do it alone. We teamed up with Jim Frey, VP of Channel...

How do you evaluate the success of a partnership post-onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your...

Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are...

We don’t need to tell you how important it is to hire the right channel sales manager. After all, this person will ultimately wear many hats as they manage relationships...

Onboarding is one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A...

You want to find and recruit channel partners who will elevate your brand awareness and continually expand their customer bases in order to drive new opportunities your way. This can...

The traditional office model is a thing of the past. Organizations and end customers alike flipped the switch on where they work over the last year and a half, pivoting...

What is a PRM? The simple definition is that a partner relationship management (PRM) is a platform used to automate the channel partner lifecycle. However, the reality is much more...

Europe presents a significant opportunity, whether you work with ISVs, SIs, VARs, affiliates, agencies, or other partners. This region represents dozens of countries and thousands of companies to leverage in...

You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place....

Have your SQLs suddenly dropped? Or, maybe they’ve been stagnant for far too long without signs of growth? Driving sales is essential to running a sustainable, profitable business. Unfortunately, it...

Providing a positive customer experience (CX) has always been a mandatory component for any business. But despite all the CX innovations and investments, there’s still quite a gap in the...

Imagine that your partner program is like a car— your channel manager is the driver behind the wheel, your PRM software is the vehicle’s frame, and your partners are the...

No man is an island. This expression applies to family, friendships, and also your channel program. While partners may operate independently from one another, they come together to help build...

We are living in a time of unprecedented disruption and increased innovation in the channel. While the pandemic threw a wrench in many aspects of our daily lives and business...

In this Partner Channel Podcast episode, Tori Barlow sits down with Ayan Adam from CX Atelier to discuss why digital marketing is crucial for MSPs

If you’re like most B2B companies, you’ve factored international expansion into your growth strategy. Your initial business plans may even hinge on tapping into new markets. You’re not alone; in...

The majority of channel professionals disclose that, as of early 2021, their company’s partner programs did not fulfill their full potential; nearly a third of those surveyed reported that less...

In this Partner Channel Podcast episode, Tori Barlow sits down with Rachel Turkus from Cyber Reef to discuss where to focus when starting a new channel role.

A partner portal can be a powerful resource to achieve key growth goals and drive company revenue. Your partner portal provides a bridge between your team and your partners, enabling...

Managing your channel partners is a significant undertaking. There’s a lot to keep in mind, from providing fresh content to registering new deals and offering SPIFFs. Using channel management software...

In his debut Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Glenn Robertson from Purechannels to discuss how to pick the best partner portal for your partners.

Not every partner you recruit will generate a profit—it’s an inevitable part of managing channel sales. However, there are actions you can take to strengthen program engagement and long-term retention.

Most buyers utilize digital channels when they start researching upcoming purchases. This presents unique challenges for B2B marketers tasked with sifting through millions of views and conversions to find highly...

If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure...

Allbound CEO, Daniel Graff-Radford is back hosting Jason Beal, from AvePoint on this episode. Their conversation covers the wide world of the Microsoft partner ecosystem.

Your customers seek software solutions that bridge gaps and interact smoothly with one another in order to amplify process efficiencies and cost savings. Help them achieve this goal by integrating...

In 2020, the business world underwent what the Times Magazine called, “the largest work from home experiment” of all time. COVID-19 cases now recede for many regions, but it’s clear...

Millennials have rapidly growing purchasing power, spending an estimated $1.4 trillion in 2020. As this new generation’s buying power continues to grow, there has been a shift in how buyers...

This episode of the Partner Channel Podcast hosts, Adam Michalski, from Partnered. His conversion with Tori Barlow, Senior Director of Marketing touches on how you can get your partner program...

The channel has been changing, but that change was fast tracked when channel shifted to remote management. Janet Schijns, CEO of JS Group, delves into what to expect from channel,...

What is the future state of channel software and ROI? Join Daniel Graff-Radford, CEO of Allbound, and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester, as they...

Zoom has become a household name and a prime example of a company that has a phenomenal international strategy. Join Allbound and Bonni-Jo Bouchard Salazar, Global Partner Programs at Zoom,...

It’s time for end of year planning, so we’ve brought together an expert lineup of guest speakers to help you prepare for 2022.

Allbound met with Dan to understand how to create a world-class partner experience. Continue reading to learn more about: How to create an unforgettable partner experience , Everboarding – what...

One of the most effective ways to reach a larger audience and increase sales is to leverage your partner ecosystem through marketing campaigns. A lot of activity goes into these...

In this special edition of the Partner Channel Podcast, we are replaying part of The Power of Mentorship webinar from the Women in Channel Summer Series. Katie Martinez, Director of...

In part two of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, continues her conversation with Fiona...

When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they...

In this bonus episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Greg Edwards from CryptoStopper to discuss the rise in ransomware attacks. Greg explains the evolving role...

You were super excited about a new channel partnership when it first started, and it seemed like your partner was too – for a short period. But now, what looked...

In part one of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, sits down with Fiona Coughlan...

Channel partnerships can be a highly effective way for B2B companies to scale their business, increase revenue, and reach new markets. Marketing only enhances your potential to succeed by reaching...

When building technology stacks, Sales and Marketing actively avoid tools with capabilities that heavily overlap in order to limit spending. This leads to a very common question: can I use...

Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and...

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience scaling and building an ecosystem from scratch. She...

If you aren’t getting the leads, sales, or revenue you’re hoping for, your B2B sales funnel might be the best place to look. After all, virtually no business has perfected...

In 2020, the business world underwent what the Times Magazine called, “the largest work from home experiment” of all time. COVID-19 cases now recede for many regions, but it’s clear...

Co-branding refers to two or more companies collaborating to create a new product offering or promotion. It shares many elements with co-marketing, the practice of two businesses trumpeting each other’s...

When an organization first decides to implement a partner program, there are a few critical decisions to make off the bat. Determining your ideal partner profile and goals for the...

Heather K. Margolis, Founder and CEO of Spark Your Channel, joins Katie Martinez, Director of Customer Experience at Allbound, to discuss the future of channel.

CRN states that 79% of their Women in Channel award recipients have a mentor. Do you? Watch on-demand to hear expert mentor Dalyn Wertz, Executive Director of Indirect Channel Program...

We sat down with Karine Elsen, VP of Partner Marketing at Avalara, and Gauri Chawla, VP of Global Partners and Alliances at inRiver to address the realities of diversity in...

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Tina Gravel from Appgate and Dan Tomaszewski from Kaseya to discuss how to activate a security channel....

SaaS (Software as a Service) has become the most popular and practical sales delivery model for various business applications. In turn, the increasingly crowded SaaS industry managed to cross $157...

These 30 top SaaS providers run the best partner programs in the business—here’s how you can model your portal to do the same.With so many new SaaS providers hitting the...

According to Forrester, 71% of B2B buyers reach selection at the end of the digital journey — without using traditional sales processes and demos.In this webinar we’ll share strategic ways...

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Robert Saxe from nVision to discuss how consumption-based models are impacting the channel. Robert Saxe also describes...

Along with identifying a target audience and developing a product or service, businesses also need to consider how to get their offerings to customers. Direct Sales and Channel Sales each...

“Allbound inspired and excited the team with what they could do with a partner portal”, said Nick Whitehead, Chief Marketing Officer at Serko. “We didn’t see any other solutions that...

Sales forecasts leverage past performance and rolling pipeline data to estimate future revenue. These insights prove key to reallocating marketing budgets, timing product roll-outs, and determining staffing and sales incentives....

The way we communicate with our internal teams and channel partners has changed dramatically, have you learned how to optimize these relationships in 2021? What we’ll discuss: The most common...

In this episode of the Partner Channel Podcast, Dave Thomson, sits down with Mark Brigman of PARTNERNOMICS to discuss the impact of training channel managers on the art of partnering....

What would you do with one more hour in your day? An even better question is “How can you find ways to carve that additional hour or more out of...

In this episode of the Partner Channel Podcast, we have re-released a highly downloaded webinar episode from our Becoming a Channel Chief Series. This episode features Cody Jones, Head of...

A well-organized, centralized content library empowers your channel partners to confidently represent your brand and offering. Whether it be training tools or customer-facing content, a content library provides critical resources...

Allbound has created a sample template of a SaaS referral partnership agreement to help streamline partnership operations for the SaaS community.

The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered...

In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks through the importance of...

Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch.Between recruiting partners, creating content, and setting KPIs, building a partner program can...

In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their impact on the ever-evolving role of...

Allbound is proud to partner on the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report. The 2021 survey identifies key areas to boost...

A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget...

Curious what the key differences are between a software distributor and channel partner? It’s important to understand that a distributor is a type of channel partner. The main differentiator is...

In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video...

Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes

In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020 and the...

Imagine that your partner program is like a car— your channel manager is the driver behind the wheel, your PRM software is the vehicle’s frame, and your partners are the...

This eBook is based off of a webinar hosted by Scott Barker, Head of Partnerships at SalesHacker and Evangelist & Podcast Host at Outreach, and Greg Reffner, VP of Sales...

In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the foundational elements of a...

You have the email addresses of current and prospective partners, so now it’s time to put them to good use with a targeted newsletter. When done correctly, a channel partner...

In this episode of the Partner Channel Podcast, Daniel sits down with Heather K. Margolis to discuss key ways you can enhance your channel strategy in 2021. Heather explains the...

In this episode of the Partner Channel Podcast, Daniel sits down with Zach Selch to discuss how to successfully sell through the channel internationally. Zach offers insight into the common...

When channel-centric companies talk about key performance indicators (KPIs), they tend to think of revenue. While measuring revenue is non-negotiable, it doesn’t paint you the whole picture of your partner...

A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget...

Generating revenue from partner programs is not a new topic or new revelation. It’s clear that channel programs need to produce in order to survive. What is new and something...

The global Covid 19 pandemic has changed the face of workforces across the world, with many businesses now opting for fully remote or ‘hybrid’ workplaces.

In this episode of the Partner Channel Podcast, Daniel sits down with Janet Schijns to discuss why the channel has become a battle of districts. They also discuss the significance...

In this episode of the Partner Channel Podcast, David Thomson is back and talking with Daniel Graff-Radford and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester. Jay...

In this episode of the Partner Channel Podcast, Daniel Graff-Radford is back and talking with Sunir Shah, CEO of AppBind and President of the Cloud Software Association. Sunir and Daniel...

This year has fundamentally changed how we do business, especially channel relationships. With the increase of remote work, the ways of forming and managing partnerships have been disrupted. As always,...

In this episode of the Partner Channel Podcast, David Thomson, Chief Revenue Officer at Allbound sits down with Natalie Nathanson, Chief Executive Officer at Magnetude Consulting to get her take...

Your channel partners are technically an external sales team, but how they collaborate with your departments is critical. Maybe you rely on the channel fully to generate revenue, or maybe...

Generating revenue from partner programs is not a new topic or new revelation. It’s clear that channel programs need to produce in order to survive. What is new and something...

Daniel talks with Marcus Cauchi, CEO of Last Laughs LTD, about the crucial mistakes channel managers make when training channel partners. They discuss a day in the life of a...

"Allbound provides Cambium, and in turn, our partners, a one-stop-shop for our partners’ needs." -Karyn Pastorino, Director – Global Channel Marketing at Cambium

Daniel talks with Garrett Helmer and Geoffery Vernon from PrinterLogic about the impact of digital transformation on the way we do business. Garrett offers insight into how an automation first...

Allbound has created the Path to Channel Chief series to hold candid conversations with top channel leaders to uncover their journey to becoming a Channel Chief. Watch our second episode...

End-of-year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads...

Watching someone hit a home run is a spectacular sight. Onlookers hold their breath as the pitcher signals, winds up and hurls the baseball towards its target. This tension evaporates...

Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team....

Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal...

Daniel talks with Doug Remington, General Manager & Head of Sales EMEA at DTEN, on mistakes and lessons learned in the channel. Learn from Doug’s 20+ years of experience managing...

In this episode, Daniel talks to Aaron Cullip, Executive Vice President at HKA Enterprises, on how to build a channel ecosystem from scratch. Channel Partners are wonderful! However, make sure...

Meet Michelle Gunter, Executive Vice President at Partner Perspectives, who has an extensive partner channel background. She’s focused on guiding companies in launching channels, helping grow and expand existing ecosystems,...

Daniel sits down with Gilbert Vendryes, Senior Executive specializing in Global Partner Programs at Zoom. He has more than 25 years of experience delivering strategy, programs, and processes to benefit...

The phrase “partner audit” usually makes channel leaders think of measuring their partners’ sales numbers. While sales are an essential metric to measure, this alone doesn’t adequately audit your partners...

“We made the switch to Allbound because we wanted to take our partner experience to the next level without having to invest in multiple tools.”...

LookingGlass Cyber Solutions is a leader in intelligence-driven risk mitigation, including global attack surface monitoring, threat modeling, and network defense. Their full service portfolio integrates threat intelligence,...

​Ah, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers...

The trend towards insights-driven marketing has empowered businesses to make bold, nontraditional choices to reach their target audiences. For example, SMS marketing solutions aren’t what you’d typically consider when selling...

Garland Technology is an industry leader delivering network products and solutions for enterprise, service providers, and government agencies worldwide. Since 2011, Garland Technology has developed the industry’s most reliable test...

I love it when my competition gets focused on their negative selling against me. Are you surprised to hear this coming from a CEO of a SaaS company? I can...

Starting a channel partner program or hiring a new channel leader is a large and exciting step to take. You want to be sure that your offer letter gives the...

Over the last several years sales leaders have become increasingly interested in how to make their sales process frictionless. A process where obstacles are removed to provide a simple, painless...

Sales enablement is any tool, process, or asset that adds efficiency. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement lays the...

How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see...

Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are...

"Allbound’s analytics have allowed us to closely monitor which partners are consuming content and completing the training and onboarding we create."

Now is the time to earn their confidence while first impressions are malleable and their enthusiasm is high. If program participants hit roadblocks in their first few days as a...

We don’t need to tell you how important it is to hire the right channel sales manager. After all, this person will ultimately wear many hats as they manage relationships...

Are you fluent in the language of the channel world? Every industry has its own jargon, and channel sales are certainly no exception. From PRM to ITSP it can sometimes...

In a rapid, competitive sales market, it’s all too tempting to focus solely on closing a deal. But if you want to supercharge your success it is time to move...

part·ner·ship /ˈpärtnərˌSHip/ noun – an alliance in which independent business entities collaborate, combine resources, or promote one another for their joint benefit...

“Our previous PRM tool made it challenging for partners to join our ecosystem. With Allbound, we can approve or deny partner access with one click.”

Guest speaker Jay McBain, Principal Analyst – Channels, Partnerships & Alliances, Forrester Research, Inc. discusses the current and future state of the Channel Ecosystem in this 1 hour webinar. He...

To explore the ROI of PRM Allbound sent out a survey to current customers. This survey conculded that, on average, customers see a 61% shorter channel sales cycle after implementing...

We took a survey of Allbound customers and found that, on average, our users shorten the channel sales process by 61%. Continue reading to learn how the implementation of a...

“With Allbound we’re not only able to categorize our partners, but we can also focus on their onboarding experience, as well as equipping them with the resources they need throughout...

Channel partners provide several benefits to your company. Customer acquisition cost is reduced, existing relationships are leveraged to win business, and overall reach is extended into new markets.

Being picky has a bad reputation. But when it comes to some things – like pizza toppings, the milk/sugar ratio of your coffee, or choosing channel partners – selectivity is...

A homemade cookie or a bakery treat? A hand-knitted sweater or designer duds? A do-it-yourself home improvement project or hiring a contractor? Let’s be honest: any one of these choices...

If you find it difficult to differentiate between channel partner types, don’t sweat it. You’re definitely not alone. It can be confusing figuring out what each partnership structure entails, let...

G2Crowd, the world’s leading business solutions review website, released its Winter 2019 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled “The Leader” in Ease...

Does your partner technology stack have your back? Partner channel success is pretty much impossible if it doesn’t. A top-notch tech stack puts you on the fast track to sales...

How do you get your company to see the value of Allbound? Here, we’ll explain how to get your executives on board with a partner relationship management (PRM) purchase.

You’ve recruited some partners, now what’s your game plan? Industry leaders have found success in an onboarding plan that includes smooth processes to onboard and train partners all while keeping...

We’re going to take a wild guess: your partner roster consists of some who are more benchwarmers than Willie Mays’. Attempting to work with partners who aren’t stepping up to...

January 5, 2021 – G2Crowd, the world’s leading business solutions review website, released its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being...

The last thing you want is to be blind to the competition. If you don’t know what other businesses offer their partners and clients, you can’t expect to develop a...

You wouldn’t tackle heaps of dirty laundry with a washing board and wringer anymore. You wouldn’t try to binge watch a TV show on dial-up. Are you still using outdated tools for Partner Relationship Management (PRM)? Old, disjointed processes just won’t cut...

You wouldn’t tackle heaps of dirty laundry with a washing board and wringer anymore. You wouldn’t try to binge watch a TV show on dial-up. Are you still using outdated tools for onboarding and managing your partners? Old, disjointed processes just won’t...

The buying and selling landscape has expanded beyond direct sales and marketing teams to now include various partners that sell and market on your behalf. Specifically, organizations are leveraging partner...

More and more organizations are investing heavily in channel sales as this function has proven to drive incomparable revenue and retention rates....

“With Allbound we were able to increase partner registrations 256%. I love Allbound.” 339% Increase in Deal Registrations – CloudBees Partner Engagement Grew Exponentially After Switching to Allbound...

America—now one of the strongest countries in the world, took a winding path of growth, downfall, and innovation before becoming one of the world’s powerhouses. Although strong, we can all...

When used correctly, market development funds (MDFs) can be an excellent way to grow your channel business. We’ll share a few ways for you to use these funds more effectively,...

Allbound Extends Its Leadership Position The Results For The Summer 2019 G2Crowd Grid For PRM Are In When stacked against competitors Allbound rank...

Summer is officially here! If you’re anything like me, you’re in need of a vacation. (You work hard! You deserve it.) When we say the word vacation your mind may...

The unfortunate truth is that, at some point, you’re probably going to lose a partner; it’s inevitable. Realistically, some partners may just not be the best fit, while for others...

Form Below

April Showers into May Flowers. 6 Ways to See Real Growth in Your Channel this Spring. Let's face it: partner programs require some work...

A Necessary Step For Sales Growth Similar to how a CRM manages customer relations, PRM software coordinates the management of sales partners...

Allbound has partnered with Gainsight to bring you new ways to give your competition a run for their money. Watch the on-demand webinar to learn tips and tricks to identify...

There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more...

Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a...

When a smart, strategic approach is taken, marketing development funds (MDFs) can be an excellent resource to help accelerate your sales and grow your channel business. MDFs are funds made...

When Allbound stacks up against the competition it's easy to see why our hundreds of customers are thriving and empowering their partners to sell better. Read the report to see...

How’s your roster looking for this sales season? Your partners can make up a large percentage of your annual income, so how do you get them to step up to...

If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure...

It’s no secret that Allbound has built a team that’s unlike any other in the SaaS space. The newest Allbound Allstar is taking on a big role: CEO. Daniel Graff-Radford...

Think about it: Your partners are regular people. It goes without saying that they will likely perform better if they become more personally invested in what they’re doing...

These days, it’s not enough to simply have a partner program. To have a truly successful partner program, you must invest the proper amount of time and resources...

New year, new partner program? With a new year upon us, it makes sense that many organizations are setting performance goals and making business resolutions for 2019...

In recent years, video content has become increasingly popular. Video marketing popularity is growing with it. Studies have shown that users watch around 500 million hours per day...

Partner relationships are dynamic and complicated. They’re built through interactions among prospects, partners, and vendors—and technology definitely ...

Navigating the world of channel marketing can be tricky, especially when common industry terms overlap.You might find yourself discussing partnership strategy, believing you...

The truth is, as long as you're working to engage with partners and grow your channel, you could invest in a PRM platform—but should you?...

For many, it seems that finding your perfect partner can be a real challenge. You know you want partners, you've heard how great they can be...

For businesses, technology has the power to streamline workflows, create a more efficient operation, and boost revenue. However, sometimes the pace...

It's 2:30 p.m. on a Thursday afternoon, and you're sweating the important business case you're putting together for the new PRM tool. Your manager wants the report on his desk...

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat...

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR)...

If you’re like a lot of people, chances are you’ve never heard of Partner Relationship Management or PRM until recently. After all, channel sales and marketing technology has long been...

Today’s partners expect more from vendors than ever before, and facilitating success between your company and its channel partners is no easy task...

Your channel sales program is alive and well, or so you think. You have ample partners, but you know not everyone is engaged. In fact, it seems to be the...

If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure...

Selecting and implementing a partner portal isn’t the easiest thing to do. However, it’s an important decision that shouldn’t be taken lightly...

Chances are, you’ve tried the channel program model, and you didn’t see the ROI that you had anticipated. You might still have a random assortment of partners that provide...

A recent Aberdeen Group study explored the increasing impact that channel partner efforts are having on marketing and sales performance...

What is the ideal channel sales and marketing stack for enabling collaboration and boosting revenue? In this free Guide to Building the Ultimate Channel Sales & Marketing Stack,

In this research report, Aberdeen Group explores how channel partner marketing and sales efforts are evolving to become competitive advantages for Best-in-Class companies.

After rating your candidates, you must identify the right person at each company to speak to about a channel partnership. Your goal should be to schedule an introductory call with...

We are excited to announce that Allbound has expanded into the European Union (EU), with an operational platform in Germany.

Hello from Allbound! These are exciting times for us and I wanted to share our recent news with our loyal subscribers. I joined Allbound last quarter to prepare the company...

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. We’ve said it before; we’ll say it again. We’re in the...

Do you remember when we talked about how 2016 was going to be the year of content marketing? Well, more than a year has passed since we wrote the blog...

Today, complex B2B sales cycles demand more. Modern buyers use more information sources than ever to make purchases...

We talk about channel strategy a lot on the Allbound blog. And for good reason. When it comes to channel marketing, it’s essential to create a process that provides...

For those without a clear strategy, recruiting and retaining channel partners may seem like a gamble. After all, you don’t want to put in all the work to find partners,...

What is sales acceleration technology? In case you missed it, it’s an expansion of sales enablement—a term that’s become as ambiguous as it is unsubstantial...

Your sales and marketing teams use various tools and technologies. It’s a no-brainer. This combination of software products and technologies is called your stack...

Time is a valuable, but finite, resource. It’s also the easiest resource to waste. And many sales professionals may think that time is something that they never seem to have...

The combination of software products and technologies used by your marketing team is called your marketing stack. In theory, these tools are aligned around sales cycles...

These days, software as a service (SaaS) isn't a far-out techie concept the way it may have seemed just a few years ago. It's a broadly accepted, widely adopted paradigm...

When it comes to channel marketing, it’s up to you to provide your partners with the content and materials they need to easily sell your product...

It's hard to imagine a day going by—at home or at work—in which we don't interact with social media. Social media has become the primary way many people get news...

More so than ever, the sales landscape is built on networks and relationships that enable companies and individuals to support each other to achieve strategic goals...

The business world has fallen into this idea that sales and marketing are two entirely separate pursuits. The different job descriptions, different skill sets...

As SaaS and the cloud increasingly creep into every nook and cranny of today’s businesses, technology companies are being forced to implement more innovative ways to stick out...

There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to...

You’ve gotten your partner program out of the pilot stages. With high-quality partners working on your behalf and weaving your solution into the fabric of their clients’ enterprises...

Negative churn. It’s music to the ears of any sales rep. It’s the veritable state of enlightenment for tech companies. It’s the holy grail of the software-as-a-service (SaaS) industry...

When your customers are successful, your business is successful. And these days, in the world of software-as-a-service (SaaS) technology, customers are calling the shots.

Over the last several years, and especially since the onset of the “subscription-as-a-service” economy, we’ve seen an onslaught of new metrics and KPIs by...

This past week, Emilia D'Anzica, Vice President of Customer Engagement at WalkMe, joined me for a fireside chat-style webinar where we talked about two things, and two things alone...

Content serves many purposes in channel marketing. However, customer engagement is arguably the primary component when developing a content strategy.

It can be a rough and confusing experience when, in the course of reviewing your channel performance statistics, you run into numbers telling you that...

Businesses are constantly growing and changing. So if you’re availing yourself of the unparalleled revenue-building opportunity that is a channel partner program...

Many businesses acknowledge the importance of joining forces and achieving a common goal. In fact, according to a recent study conducted by the CMO Council...

It seems like cloud-deployed software-as-a-service (SaaS) solutions have become standard tools of the trade in almost every area of enterprise computing. The message seems obvious—if you can create the next...

Whether you’ve just launched your channel partner program or you’ve had one in place for a while, there’s so much to do—so many different facets and relationships to manage...

Developing a successful partner program is easier said than done. In fact, recent research finds, while roughly one-third of businesses support indirect sales channels

If you want to set your channel partners up for success, you'll want to compensate those sales reps for a job well done. Of course, you want your channel partners’...

Whether you’re an established tech company launching a new product offering or a startup looking to penetrate a new market, navigating the B2B sales world is a complex undertaking…

If you’ve been involved in marketing or branding at some point in your career, you’ve most likely encountered the concept of buyer personas. If you haven’t, there’s no reason to...

As you set down the path to take advantage of the tremendous financial and brand-building benefits of channel sales, it’s easy to jump the gun

Boosting your sales department in any industry can be difficult. Add in a partner sales channel on top of those pre-existing sales hurdles, and you’ve got an even more difficult...

A motivated seller will try harder and work longer, knowing that the reward is not just in the results, but in the work itself.

There are many ways to increase channel partner sales, but using a sales enablement toolkit can push your profits when implemented properly.

In today’s lightning-fast business world, both channel sales staff and channel marketers have plenty on their plates. So it can be all too easy for the sales and marketing staf...

We’ve said it before, and we’ll say it again: Managing channel partners is way different from managing your direct sales team. Instead of dealing with reps on a day-by-day basis...

Imagine the following three scenarios in which businesses succeed in opening new doors through indirect sales relationships....

In a relatively short period of time HubSpot has positioned itself as a go-to all-in-one solution for the burgeoning world of inbound marketing...

If it isn’t already, brand consistency should be your primary concern in the channel, as far as content goes. Why? Because people buy from brands they trust...

Much like Aziz Ansari questioned in his book Modern Romance, it can be challenging for channel sales and marketing leaders today to know how to engage partners...

In the recent past, vendors selling SaaS solutions were hesitant to jump into indirect sales, concerned that the subscription-based selling and support model...

There is another 80/20 rule at play in channel programs. It seems that eighty percent of companies flat out don’t communicate proactively with their partners. The other twenty percent barely...

If you are reading this, then you are most likely in sales (orsmarketing). As you already know, keeping your pipeline filled with (qualified) prospects is no easy feat...

Not all companies operate the same, employ the same sales strategies or marketing techniques, or thrive in harmonious employee culture alignment...

Those selling cloud-based Software as a Service (SaaS) solutions are at the forefront of a changing sales world. Cloud-based deployments of subscription-based solutions...

In a recent LinkedIn blog post exploring the issue, Tomasz Tunguz, venture capitalist at Redpoint, noted that the channel delivers three uniquely valuable features to companies selling SaaS solutions...

So you’ve decided that using a partner network to boost your sales is the next logical step for your organization. Congratulations, young grasshopper...

Success. In business, it typically boils down to one fairly simple equation: does revenue exceed expenses? In SaaS? Well, that’s not always the case...

Account Based Marketing can be a bit of a paradox. On its face, ABM is designed to leverage technology to help your organization scale...

Sales; a never ending grind toward incredible payouts and recognition. As leaders, we have different motivators, but same goal – EXCEED quota, if not just GET to quota...

When it comes to sales acceleration software, there’s no bigger name than Salesforce. But it may not be your best option. How can you determine if Salesforce, Allbound...

You’re probably no stranger to talk about how the internet has changed buying and selling. You’ve heard – and of course seen with your own eyes..

There’s a well-known rule in channel sales that states that 80% of your revenue will come from 20% of your partners. Even though most of us know the rule well,...

The more time we spend building Allbound — the company, the approach and the platform — the more we learn about the very channel we’re working so hard to revolutionize...

The definition of insanity is trying things the same way you always have, and expecting different results. Have you ever experienced something like that? Maybe your boss has given you...

With a partner sales staff and distribution network that’s spread out around the country (or even el mundo entero), you know the true value of having information easily available to...

When your organization is looking to increase revenue (and, really, when aren’t you?), you generally turn to your sales team first. Right? By now, we can assume that you’re aware...

It goes without saying that sales productivity is an important aspect of channel partner programs. Sales productivity tools can help measure how effectively your partners are generating revenue, and help...

Want to know what gets a certain SaaS CEO excited these days (other than MRR, of course)? Let’s start with the growing number of great thought leadership articles touting the...

Working with an indirect sales team can be quite challenging. Between diverse backgrounds and differences in selling styles, not to mention the potential for huge geographic disconnection...

Sales productivity is the number one challenge for nearly 65% of B2B organizations, according to The Bridge Group. For someone who’s been in the industry for years, perhaps this comes...

Sure, innovation sparks reinvention. But what happens when it causes total disruption? Some may write it off as progress; others consider it pure chaos. At Allbound we say, “Innovation is...

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel.

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel.

It goes without saying that the fundamental character trait for a top-performing sales rep is motivation. Ambition, drive, determination: Call it what you will.

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel.

Within your partner sales process, you should be spending less time finding leads, and more time responding to specific questions. Customers are getting smarter, and that’s a good thing. In...

Lately, we've been looking at the role collaboration plays in the channel. It's easy to view such a relationship from the top down as a supplier. However, innovation thrives on...

People like free stuff. Whether it’s registering for the luxury car giveaway at the mall, dropping a business card in a bowl at your local restaurant, or falling all over...

While social media is quite possibly one of the most often used marketing tools, it is also often overlooked as a sales tool, especially for the channel...

According to Content Marketing Institute founder Joe Pulizzi, many companies in 2016 aren't going to master content marketing. Pulizzi says organization...

At last week’s Content2Conversion Conference and Demand Gen Summit, hundreds of B2B marketers gathered to learn everything they could about the latest marketing trends and tactics...

Allbound loves inviting guest authors to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Jill Fratianne, Channel Account Manager of the HubSpot Partner Program.

This past week at SaaStr Annual 2016 we heard from some of the most successful founders, CEOs and sales leaders about scaling your company, ensuring you have product-market fit...

It is often said that nothing happens until someone sells something. When it comes to indirect sales and channel partners it could also be said that nothing happens until partners...

When you think of channel partners, what's the first thing that comes to mind? Driving new sales growth, Channel partners' revenue growth and profitability ,Improved competitive advantage

When it comes to finding resellers for your brand, quality is more important than quantity. After all, your resellers will be representing your brand to customers, so it’s important that...

The rise of the subscription economy has disrupted some of the most traditional B2B markets and will continue to do so in 2016.Marketers, who are often credited for the disruption...

Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes...

There is a broadly accepted adage in marketing that B2B industries are about 18 months behind their B2C counterparts. If that is true, then it’s probably safe to say that...

Congratulations! You’ve gained a new partner. The hard work of procuring that partner is done and now it’s time to sit back and let the sales start pouring in, right?...

As a marketer, it’s natural for me to look to my in-house sales staff first when wanting to increase revenues. They’ve been trained to know the product inside and out,...

Last week I had the opportunity to attend Sales Hacker’s Sales Stack 2015 conference in San Francisco, California. In one sales content-packed day, industry experts covered topics ranging from scaling...

Leveraging channel partners is an effective way to scale your organization, drive pipeline growth, and improve retention. But unfortunately, working with channel partners isn’t as easy as simply setting up...

When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they...

It’s natural for companies to wonder whether a PRM is even necessary for the channel to thrive. After all, they may have significantly more customers in their current pipeline than...

It’s natural for companies to wonder whether a PRM is even necessary for the channel to thrive. After all, they may have significantly more customers in their current pipeline than...

A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping...