PRM for Channel Leaders
Stop managing relationships by spreadsheet
Just as CRM transformed business relationships in the past, it's time to leave manual management and outdated tech behind. PRM is your solution for empowering and engaging partners, providing a superior experience.
Enhance your partners’ journey with you
Partner sales reps spend over 35 hours a week searching for tools and training, and 90% of your content often goes unseen by partners. This is an inefficient process and a poor partner experience. A PRM platform takes care of this.
When you automate, your partners do too
If you rely on email, spreadsheets, and old content systems, your partners will too. Provide them with a unified platform for engaging with your business, and they'll choose you over other vendors.
Automate the day-to-day and get more strategic
Automating partner relationship management tasks frees up resources, enabling you to concentrate on activities that directly impact pipeline growth, revenue generation, and customer retention.
Take pressure off your direct acquisition strategy
Combining inbound strategies with partner-led acquisition can have a significant impact on your marketing pipeline. Businesses that move to this model typically see 65% increased efficiency and reduced cost, 56% improved new customer acquisition, and 47% accelerated product-to-market.
Drive partnership marketing success
As B2B focuses more on relationships, you need a platform for easy co-marketing with various partner types like ISVs, resellers, referrals, MSPs, distributors, and SIs. Don’t try and do that manually!
Partner insights you can’t find in CRM
Track partner interactions, connect them to business performance, and refine your co-marketing strategy with PRM – a platform designed for partnership success, not found in CRM or marketing automation tools.
Feature level value
Work with partners to build mutually beneficial journey plans, from onboarding to deal close. Guarantee plan execution through automatic notifications and prompts from the platform. Read more.
Ensure partners have access to up-to-date marketing assets. With PRM, easily manage and share brochures, product information, and promotional materials to maintain brand consistency. Read more.
Eliminate painful manual deal registration. Our intuitive deal registration feature gives you and your partners the ability to register deals in seconds, with real-time confirmation of acceptance. Read more.
Collaborate with partners to craft impactful co-marketing campaigns. Leverage joint strategies, co-branded content, and promotions to amplify your marketing reach and boost lead generation. Read more.
Get leads to your partner quickly, enabling them to help you convert those leads to closed deals with smaller sales cycles. Read more.
Channel insights offers intuitive charts and tables to present channel ecosystem data. Dive deep into channel growth, engagement actions, deal data, and content performance. Identify top-performing partners based on deal size and quantity. Read more.