How can PRM increase revenue?
Mining your data lake of relationships
Automating the partner lifecycle produces millions of data points about your partner relationships. Every time you or your partner takes an action, it’s recorded. Using AI technology, we can correlate partner activity to commercial KPIs to produce relationship signals that lead to more mutual commercial success.
Optimizing that long tail
Why spend time managing partners at the low end of the tail when you can have technology do that for you? You can then spend time focusing on making more partners strategic. Insights gleaned in the platform also allow you to identify ‘hidden gem’ commercial opportunities within the tail.
Scale your program without scaling your team
By partnering with businesses that have an existing relationship with your prospects, you can reach more target customers faster. By automating the process of onboarding, enabling and engaging partners you decrease their time to value, creating a much more scalable means of activating channel business without the associated manual effort.
Keep partners, keep customers, keep recurring revenue
PRM enhances communication among you, partners, and customers, leading to better customer experiences. Well-prepared partners efficiently address customer needs, increasing satisfaction. Data-driven insights into customer behavior and preferences offer opportunities for further improvements, ultimately boosting retention.
Feature level value
Harness the capabilities of Channel Insights to understand what's working and how to enhance your partner program. Align marketing and sales strategies with successes and areas needing improvement. Read more.
No more zoom calls and emails responding to questions about your product or service. Give your partners self-serviced training courses with points for completion. Read more.
Access to the most up to date and relevant content for your partners, including content recommendations by partner type, industry, geography etc. Read more.
Create a plan with your partner and ensure both parties adhere to that plan through automation. Delivering timely, trigger-based notifications on both sides, ensuring the best relationship outcomes. Read more.
When you automate, you track data. Lots of data. Monitor partner behavior with PRM's data and analytics. Track partner journey progressions, training completions, sales metrics, pipeline visibility, and identify high-performing partners and areas for enhancement. Read more.