For all vendors out there
It’s crucial to break down the silos of information between vendors and partners. If both sides only have visibility into some of the data, partners will be frustrated, and end customers will suffer. Transparency, agility, and a shared repository of data are needed.
Collaboration tools are another avenue toward transparency and the overall PX. They enable partners to sell more effectively with attractive prospect pages, targeted playbooks, and training tailored to their unique needs. Tools like PRM, especially with CRM integrations, allow vendors to increase partner engagement and provide a better experience.
Is there a solution? Of course there is, but it requires some give and take on both sides and sometimes meeting in the middle. Nigel Moore, CEO and Founder of The Tech Tribe, has seen the disparities and resulting consequences firsthand.
“There is no vendor in the world that can get everything 100% correct,” says Moore. “Just like there’s no partner in the world that is perfect. The vendor/partner relationship is a very complicated one to navigate because it’s so multilayered. They’ve got not only you as a customer but also all of your clients as customers as well. They’ve got to try and please both parties. So, both sides must input the energy levels into getting the relationship running. And when things do break, because they will, a solid foundation will go a long way.”