Introduction

Today, we’ll explore examples of powerful partner pages of both varieties, what they got right, and how to create your own.

Chapters in this Article

Example of Great Website Content to Emulate

Partner pages exist on your website as a way to recruit prospective partners and engage customers. Below, we’ll explore some top partner pages along with what makes them stand out.

Powerful partner prospecting pages.

Example #1: Shopify

You can explore different partner use cases as you scroll, including how you and Shopify users benefit from the partnership. This page also features partner stories and a partner testimonial, further demonstrating the program’s value.

Example #2: Intuit Mailchimp

Mailchimp designed another excellent example of a clean, engaging partner page. You’ll notice that Mailchimp also makes it easy to get started with a button to join above the fold. Then, as you scroll, you can explore the different benefits of joining, and Mailchimp highlights the number of users you’d be able to reach.

Unique to their page, Mailchimp breaks down the path through their different partner programs. This visual journey makes it easy to understand your opportunities with Mailchimp and what to expect once you sign up. Finally, the page features a slider with testimonials, a great tool for showing plenty of social proof.

Example #3: Monday.com

Monday.com does a lot of things right with its partner page. They highlight the diversity of partner types they accommodate, swiftly summarize what they can do for each sub-set, and have dedicated sub-pages and forms for each. 

However, what we love most about this partner page example is the inclusion of the video at the bottom that showcases their exclusive events, like their Partner Summit. Watchers get to see firsthand how partners can network, attend seminars and glitzy dinners, and receive awards for their success. Such takeaways are much more likely to stick with page visitors when demonstrated through video rather than mere words on the screen.

Example #4: WP Engine

Example #5: Sovos

The Sovos partner page checks many of the boxes we lay forth in this article and highlighted in the above-mentioned examples. Particularly noteworthy is its use of an easy-to-understand table to explicitly state which partner classification receives specific benefits. This sets clear expectations from the start and grants prospects transparency into the various benefits they could receive, such as MDFs and access to co-branded materials.

Example #6: Visible

Proving that there is no objectively right way to approach a “partner with us” page is Visible. They share some similarities with the above-mentioned examples, such as highlighting criteria and including partner testimonials. The page component that sets them apart is highlighting their partner leadership team, providing both transparency and the reassurance of professionalism while simultaneously giving a personal touch. 

Example #7: Yotpo

Powerful partner showcase pages.

Unlike the previous example pages targeted at potential partners, a partner directory shows off your existing partners. It can be a powerful way to provide extra value to your partners and engage prospective customers.

Example #1: Klaviyo

Example #2: Adobe

Adobe has an extensive partner ecosystem, making it invaluable for them to have an easily navigable directory page.

Their page breaks partners into a few categories. Depending on what you’re looking for, you can click into subcategories like Cloud Solution Partners or Training Partners, then use filter functionality to find specific partners. This functionality allows the user to find the exact service they’re looking for, connecting partners and prospects quickly.

Example #3: Vidyard

Design and Page Features for Engaging Prospective Partners

There are a few takeaways to keep in mind from these examples. Of course, you don’t want to copy any of the above pages, but it’s great to take inspiration from their successes.

• 01Keep the Page Clean
  Partner programs often have a lot going on (especially as you expand). Don’t let this make your pages cluttered. Instead, use engaging headers, snappy content, and clean imagery to make the page easy to read and navigate As you expand your partner programs, consider making additional pages for each arm of your program that you can link to from your main page. That way, prospective partners can still find all the information that matters to them without getting overwhelmed by details irrelevant to their search.
• 02Make it Easy to Apply
  Include a clear CTA and form or button right at the top of your page. Don’t make visitors hunt for this information. Consider including information on the next steps — when should they expect to hear from you, and what will follow after the first contact? It’s also a good idea to enroll partner applicants in an email nurture campaign to continue sharing relevant information with them as they wait to hear back from you. You don’t want them to lose excitement!
• 03Explain the Benefits
  Include icons and brief descriptions that make it clear what the benefits are to becoming a partner. It’s best not to assume they’ll know how partner programs work.
• 04Consider Including Preliminary Criteria
• Not every company chooses to share basic program requirements on their partner page. However, Monday.com and Sovos are examples of companies that included this talking point, touching upon the minimal employee count, annual revenue, and more. If you find that many program applicants don’t meet your criteria, being upfront on your partner page about what type of companies you seek can save time for both your team and theirs.
• 05Underscore Important Resources
• Prospects want the reassurance that they’re not wasting their time joining your program, so use your partner page’s content to highlight assets like one-on-one coaching, marketing collateral they can co-brand, industry-specific playbooks, etc.

• 06Include Words from Partners
  Testimonials are compelling. Be sure to include them as relevant. Ideally, these should be specific to the programs you discuss on the page. While a strong testimonial is always impactful, consider including quotes from notable partners in your ecosystem. If a potential partner recognizes the logo of an existing partner, that helps build your credibility significantly.

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Partners who may not feel confident deploying your solution alone will feel empowered to know that mangaged service providers and consutants work with you and can help them.

Design and Web Page Features for Partner Directories

Partner pages aren’t just about engaging potential partners; they can also be beneficial for engaging prospective clients. Partner directories help prospective clients understand the additional benefits and support that can come from your partner ecosystem. In addition, partners who may not feel confident deploying your solution alone will feel empowered to know that managed service providers and consultants work with you and can help them.

Consider leveraging your partner directory page to further incentivize existing channel partners. Those who sell enough to earn their spot amongst the promoted partners will benefit from the added exposure and SEO value your webpage will provide.

Powerful partner showcase pages.

Especially important if you have a substantial partner ecosystem, provide filter functionality for your partner directory. Filtering will help potential clients find partners more easily. Consider providing options to filter by:

Consider providing options to filter by:

Key Takeaways About Designing Great Content Web Pages

Both partner program pages and partner directory pages are powerful tools to include on your website. Using the design and content practices mentioned above, you can develop pages that engage prospective clients and help you add new partners to your ecosystem.

Stay up-to-date on all the trends in partnerships — and grab resources for improving your partner program — when you join the Allbound newsletter. Itching to infuse UX into more elements of your program? Read Partner Portal Best Practices and Design Checklist.