Trends and data from channel leaders who manage different partner types.
Generating revenue from partner programs is not a new topic or new revelation. It’s clear that channel programs need to produce in order to survive. What is new and something we’ve been discussing this year with channel leaders around the world are leading and lagging indicators of partner success and what partner actions lead to revenue.
We sought out to source innovative strategies and partner actions amongst different partner types (think: referral, OEM, SI, etc) from channel leaders. The resulting report is an in-depth look at partner actions that directly lead to revenue.
It outlines our efforts to connect channel leaders to impact business growth. This report demonstrates our commitment to helping partner managers identify important questions and playbooks for continued success in the channel.
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