April 6, 2021 – G2Crowd, the world’s leading business solutions review website, released its Spring 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to be recognized by G2Crowd Grid Reports due to the responses of real users for each...
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Free Referral Partner Agreement Template
Allbound has created a sample template of a SaaS referral partnership agreement to help streamline partnership operations for the SaaS community.
Guide to Increasing Channel Partner Activation
The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...
The Partner Channel Podcast Episode #15 | Partner Demand Generation Tips that Work
The Partner Channel Podcast Episode #16 Partner Demand Generation Tips that Work Show Synopsis In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks...
7 Steps to Creating a SPIFF Program to Incentivize Channel Partners
What is a Channel Partner Incentive Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities. SPIFFs also serve to strengthen relationships between manufacturers and resellers. The main reasons for creating...
How to Build a Successful Channel from Scratch
Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch.Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting. Register to learn how to craft a plan that your execs will...
The Partner Channel Podcast Episode #15 | Managing a Channel in 2021
The Partner Channel Podcast Episode #15 Managing a Channel in 2021 Show Synopsis In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their impact on the ever-evolving role of...
Channel / Partner Marketing Benchmark Survey
Allbound is proud to partner on the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report. The 2021 survey identifies key areas to boost performance metrics, B2B Executive plans to expand partner ecosystems,...
The Best Metrics to Measure Partner Performance and Engagement
A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget and hard work, it’s usually with this singular KPI. However, to ignore secondary...
Channel Partners Vs. Distributors – How the Two Relate
Making the best choice for your business.Curious what the key differences are between a software distributor and channel partner? It’s important to understand that a distributor is a type of channel partner. The main differentiator is that they communicate with other...