Allbound Logo - Partner Programs
RESOURCES

Resource Center

Latest Resources

What’s Working in Partner Relationship Management?

What’s Working in Partner Relationship Management?

EBOOK What's Working in Partner Relationship Management? How Channel Teams and Partner-Friendly ManagementSolutions Optimize Program EngagementIntroduction Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders —...

read more
The Top B2B Brand Awareness Secrets

The Top B2B Brand Awareness Secrets

Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....

read more
How to Level Up Your Marketing Enablement Strategy

How to Level Up Your Marketing Enablement Strategy

Today’s solution providers must swiftly evolve their business models in response to the shifting buyer’s journeys. The dramatic increase in the number of digital touchpoints a prospect has is one of the major shifts in the buying process. A key component of your...

read more
7 Keys to Creating a Channel Content Strategy

7 Keys to Creating a Channel Content Strategy

"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. It needs to account for your Direct Sales customers while indirectly connecting with new audiences through...

read more
Why Use Channel Partners – 6 Key Benefits

Why Use Channel Partners – 6 Key Benefits

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...

read more
Channel Partner Management Process Strategy

Channel Partner Management Process Strategy

There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...

read more