Resources
1. The problem: Not being selective when choosing partners More isn't necessarily better when it comes to channel partners. Vetting and narrowing down your candidates is essential to having a healthy channel ecosystem. Having too many partners often means investing...
The Partner Channel Podcast Episode #10 The Channel Hunger GamesShow SynopsisIn this episode of the Partner Channel Podcast, Daniel sits down with Janet Schijns to discuss why the channel has become a battle of districts. They also discuss the significance of SEO for...
The Partner Channel Podcast Episode #9 In an Era of Automation, Partner Experience (PX) is Everything Show SynopsisIn this episode of the Partner Channel Podcast, David Thomson is back and talking with Daniel Graff-Radford and Jay McBain, Principal Analyst of...
Do you have a partner newsletter? Consistently updating your channel partners via valuable email content is an efficient way to educate and engage your partner ecosystem. To create engaging messaging, follow tried-and-true content marketing principles. Newsletters...
The Partner Channel Podcast Episode #8 What Your Partners Really Want From You Show SynopsisIn this episode of the Partner Channel Podcast, Daniel Graff-Radford is back and talking with Sunir Shah, CEO of AppBind and President of the Cloud Software Association. Sunir...
The Guide to Motivating Partners During Tough TimesThis year has fundamentally changed how we do business, especially channel relationships. With the increase of remote work, the ways of forming and managing partnerships have been disrupted. As always, partners are...
When it comes to sales KPIs, specifically in the SaaS sales world, the same performance metrics tend to get the lion share of attention. Sales leaders track revenue, leads, customer lifetime value (CLV), and churn rate. But what are the best KPIs to measure the...
The Partner Channel Podcast Episode #7 When to Consider an Indirect Sales Model Show SynopsisIn this episode of the Partner Channel Podcast, David Thomson, Chief Revenue Officer at Allbound sits down with Natalie Nathanson, Chief Executive Officer at Magnetude...
Aligning your channel partners with the rest of your organization is challenging but necessary.Your channel partners are technically an external sales team, but how they collaborate with your departments is critical. Maybe you rely on the channel fully to generate...
