Channel consultants have been around for decades, helping organizations succeed through channel sales. These professionals work with your team to help you optimize your channel go-to-market strategy and ongoing channel strategy. Consultants may specialize in channel...

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How to Secure Channel Budget for 2023
Webinar and TemplateHow to Secure Channel Budget in 2023 It may feel like we celebrated New Year last month, but it's already time to start planning for 2023! (Cue the saying: time flies when you're having fun.)In a time of economic uncertainty, securing channel...
The Partner Channel Podcast | Season 2, Episode 14
The Partner Channel Podcast | Season 2, Episode 14 Playbooks, Partner Org Charts, and Content...Oh my! Show SynopsisFor this week's second episode, host Tori Barlow sits down with Katie Landaal, SVP of Corporate Strategy at Sales Impact Academy. Together, they talk...
The Partner Channel Podcast | Season 2, Episode 13
The Partner Channel Podcast | Season 2, Episode 13 Framework for identifying your Ideal Partner Profile (IPP) Show SynopsisTake a seat with host Tori Barlow, VP of Marketing at Allbound, as she chats with Nik Sanghavi of Caspio. Together they talk all things...
The Secret to Partner Retention: Treating your Partners like Customers
We all work hard to gain and retain customers; with marketing by building out the brand, messaging, campaigns, and metrics. We build “Customer success” teams who drive the implementation and adoption of the solution to the customer, followed by regular customer...
Value-Added Resellers: A Guide to Working With VARs
Variety is the spice of life and, in the channel sales world, there is plenty of variety when it comes to different types of partners. From referrals to tech alliances to affiliations, the right partnership structure depends on your needs and the stage of your...
Adding Partner Types to Your Channel Sales Program
Once the groundwork is laid for your partner program, what’s the next step? Whether your program is taking off or you’re struggling to hit certain goals, evaluating the types of partners you’re working with is key to growing and scaling. Taking a step back to evaluate...
The Partner Channel Podcast | Season 2, Episode 12
The Partner Channel Podcast | Season 2, Episode 12 How to Recruit Partners and Take Them to Market with PXP Consult Show SynopsisFor our Monday episode this week, Tori Barlow, VP of Marketing at Allbound, had the opportunity to chat with Martin Scholz, the Co-Founder...
Building a channel Partner Go To Market (GTM) Guide
Building a Partner Program: Channel Partner Go-To-Market (GTM) GuideThis is Part Two of our series on building a successful, engaged partner program. Find Part One here. You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve...