Resources
You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...
Whether you’re building a partner program from scratch or scaling your existing one, your marketing strategy should be top of mind. Join Allbound and Magnetude Consulting for our webinar on March 10th to learn 4 content secrets proven to work. We’ll help you build a...
The Partner Channel Podcast Episode #13 The Key to Co-opting Your Channel Strategy Show SynopsisIn this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the...
You have the email addresses of current and prospective partners, so now it’s time to put them to good use with a targeted newsletter. When done correctly, a channel partner newsletter can inspire program enrollment and partner engagement. When done haphazardly, it...
The Partner Channel Podcast Episode #12 How to Spark Your Channel ProgramShow SynopsisIn this episode of the Partner Channel Podcast, Daniel sits down with Heather K. Margolis to discuss key ways you can enhance your channel strategy in 2021. Heather explains the...
The Partner Channel Podcast Episode #11 How to Manage Channel Sales InternationallyShow SynopsisIn this episode of the Partner Channel Podcast, Daniel sits down with Zach Selch to discuss how to successfully sell through the channel internationally. Zach offers...
When channel-centric companies talk about key performance indicators (KPIs), they tend to think of revenue. While measuring revenue is non-negotiable, it doesn’t paint you the whole picture of your business health. Selling through channel partners isn’t as...
When you're evaluating a PRM it's easy to get wrapped up in the little details, the custom projects, and a laundry list of items that may or may not be useful. At Allbound we know that the value in a partner program is the automation and the core features, AKA what...
Motivating Partnerships and Maintaining Partner RelationshipsAgendaZoom exhaustion is real. You’re not alone if you’ve experienced remote channel management, partner engagement, and relationship building as sometimes challenging. In this webinar, we’ll discuss how to...
