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Allbound, a world leader in partner relationship management (PRM), is pleased to announce its inclusion on the National Association for Business Resources’ fall 2021 list of the Best and Brightest Companies To Work For in the Nation. The Best and Brightest Companies...
EBOOK What's Working in Partner Relationship Management? How Channel Teams and Partner-Friendly ManagementSolutions Optimize Program EngagementIntroduction Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders —...
Partner pages effectively engage prospective partners and build industry traction by showing off your existing lineup. You can implement two types of partner pages: the first addressing prospective partners and the second showing off current partners. Today, we'll...
EBOOK What's Working in Partner Relationship Management? How Channel Teams and Partner-Friendly ManagementSolutions Optimize Program EngagementIntroduction Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders —...
Partner pages effectively engage prospective partners and build industry traction by showing off your existing lineup. You can implement two types of partner pages: the first addressing prospective partners and the second showing off current partners. Today, we'll...
What is a SPIFF Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are to improve...
Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....
Channel marketing activities are increasingly valuable within hyper-competitive verticals like technology and software. For companies that rely on partners to generate the lion share of revenue, this is the perfect time to create new channel marketing strategies. The...
Today’s solution providers must swiftly evolve their business models in response to the shifting buyer’s journeys. The dramatic increase in the number of digital touchpoints a prospect has is one of the major shifts in the buying process. A key component of your...
"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. It needs to account for your Direct Sales customers while indirectly connecting with new audiences through...
Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...
There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...
