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Webinar: What Your Partners Really Want From You

Webinar: What Your Partners Really Want From You

AppBind's Sunir Shah for a discussion around what channel leaders need to do to keep their partners motivated to produce the right activities and behaviors needed to reach channel revenue goals. Sunir and Daniel Graff-Radford, CEO of Allbound, will discuss the partner...

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Understanding the SaaS Marketing Funnel

Understanding the SaaS Marketing Funnel

 / SmartBug Media​Ah, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...

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What are MDFs?

What are MDFs?

Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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The Partner Channel Podcast is Coming Soon!

The Partner Channel Podcast is Coming Soon!

The Partner Channel Podcast is Making a Debut for the First Time in Two Years! Be the first to know when our first episode launches on 8/27! Subscribe to our podcast on any of the below platforms or fill out the form at the bottom of this page and we'll drop you a...

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The Top B2B Brand Awareness Secrets

The Top B2B Brand Awareness Secrets

B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...

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