Allbound has been named on the Inc. 5000 List of Fastest Growing Companies for the second consecutive year. Over a three-year period, Allbound achieved 242% growth, placing us in the top half of the list, joining companies like Intellibus, Tackle.io, and Cloverleaf.
We’re honored to again be included on the Inc 5000 list. Allbound is moving from strength to strength, solidifying our leadership position in the PRM market and executing against our strategic goal as a major player in the ecosystem space. Thank you to our customers and our team members for fueling this tremendous growth. The future is very bright for this market and this company!
2023 has been a big year for Allbound, marked by significant leadership changes and explosive growth in the market. We’ve made continuous investments in our product to deliver unparalleled value to our customers and the partner ecosystem.
Forging a Focus of Innovation & Perseverance
Since we opened our doors in 2014, Allbound has focused relentlessly on innovation and perseverance, putting us on a path to grow and help partnerships flourish. In the years following, we’ve created groundbreaking technology and services that allow channel leaders to automate their partner journey, empower partners to utilize a self-serve model and forge meaningful relationships that build the foundation for economic growth.
Over $100 billion has been sold through the Allbound platform, and the partner ecosystem is still in its early stages, with the market size expected to hit $5.7 billion by 2026.
Investing in the Future of Ecosystems
Allbound’s inclusion in the 2023 Inc. 5000 List of Fastest Growing Companies is a testament to both our customers and our team members. In building the foundation for the future, Allbound recently announced several key hires in senior leadership.
Our CEO, Paul Szemerenyi, brings 20 years of executive leadership experience in companies like Bizzabo, AppSense, Braze, and Fuze to the team. CFO, Lyle Henderson joins Allbound with over 15 years of experience in financial management and accounting in the software industry. Rounding out our C-suite additions, Pete Rawlinson joins as CMO, bringing with him over 15 years of experience leading high-performance direct and channel teams to achieve transformational growth with marketing.
In a recent HubSpot report, 72.7% of sales leaders reported using partner data in prospecting, with more than 90% of respondents finding it to be more accurate than third-party data. Allbound continues to make significant investments in our platform, making it easier for organizations to access and leverage partner data.
Our product development schedule is accelerating, with recent features such as enhanced multi-tier distribution, automated partner certifications synced with your existing LMS platform, and automated incentive calculations for everything from commissions and SPIFs to MDF credits. The R&D team is also hard at work bringing AI technology to the platform, unleashing new ways to empower your partners. Our primary objective is to deliver a comprehensive solution that adeptly addresses the core challenges our valued customers face, giving them the power to scale their partnerships.
Relationships Are the Framework for the Future
It’s increasingly expensive and time-consuming to acquire opportunities via a direct touch model. People buy based on the experience and opinions of those they trust, and business is no different. That’s why many businesses are seriously assessing the pivot from direct acquisition to ecosystem co-sell/co-keep.
Reduced acquisition costs, higher LTV and decreased time to revenue, are just some of the consequences of a sell-through motion today. Partners also help close more deals. According to HubSpot’s 2023 State of Partner-Led Growth Report, nearly 65% of respondents reported that partner-sourced deals were more likely to close than average leads. In fact, most leaders believe that partner deals are at least 26-50% more likely to be won than deals without partners involved.
Incredibly impactful for SaaS companies, partners drive increased retention. In an Impact survey of 400 partnership professionals, 42% of respondents pointed to increased customer retention as a key benefit of partnerships. Integrations increase stickiness, while managed service providers enhance the value customers experience from technology vendors.
Our customers typically see indirect revenue increases of up to 50% and cost savings of 40–60%. By using cutting-edge, AI-fueled technology to bind partners and vendors together, both organizations benefit, as does the customer.
Forging Stronger Ecosystems
The world is rapidly changing; trust is the strongest currency at our disposal. Organizations embracing partnerships are surging forward and rising to the top in an increasingly competitive market.
Allbound is the glue that strengthens the bonds in your ecosystem by allowing you to empower your partners, focus on partner strategy, and grow your business. Get in touch to learn how we can build, and keep, a stronger ecosystem together.
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