Sales Enablement Playbooks
Give Partners Access to Playbooks for Different Stages of Your Buying Cycle
Your playbooks will serve as the roadmap partners need to expertly guide customers through the buying cycle. Group materials by the related selling stage or competition and help partners win buyers’ confidence through compelling answers to specific questions.
Your partners are your advocates, your voice. Steer them towards applicable strategies to improve their performance.
Empower partners to effectively sell your services with actionable playbooks
Facilitate Easy Access to Materials When Needed Most
By utilizing our Sales Coach feature, you can organize playbooks based on the prospects’ stage within the buying cycle, as well as general themes. This saves partners time and directs them towards which sales tactics will make the greatest impact.
Give Audience Specific Advice to Maximize Success
Customers’ priorities vary based on their industry, role, and pain points. Therefore, help your partners’ effectively connect with their specific audience by customizing playbooks to specific groups.
Help Partners Sell Against Your Competitors
Playbooks can address a wide range of topics. However, a popular use is to detail persuasive points on why buyers should choose you over other competitors.
Present an Attractive, Easy-to-Use Layout
Your playbooks will be more than a list of links within a shared folder. Rather, you can stylize them with battle cards and add explanatory introductions before displaying the assets.
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Sales Enablement Strategy: Programs, Tactics, and Other Tips
According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has grown to be so prevalent that it now has its own job category.
5 Ways to Find and Recruit Channel Partners
If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. If you’re ready to attract more of the best, most productive partners out there, then it’s time to figure out how you can find and recruit channel partners with whom you can build mutually beneficial relationships.
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