An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
Atlanta, Georgia – Today, Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform,...
Build Your Partner Program on Optimized Training Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and expecting them to start raking in...
The Partner Channel Podcast Episode #21 How to Build a Partner Program for Scale Show SynopsisIn this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience scaling and building an ecosystem...
Give partners instant access to different sales plays based on various buying stages, products, industries, and geographies within
your organization.
No two prospects are the same, but some share similarities. Allow partners to confidently lead prospects through the buying cycle with playbooks. Equip partners with content proven to work with prospects based on their stage in the buying cycle, pain points, or industry.
Enable partners to accurately represent your company through guided selling.
When partners register and update deals within the Allbound platform, they automatically receive recommendations relevant to their current lead. Is the prospect the CRO who has stalled at the Researching phase? Allbound’s PRM will be ready with a targeted recommendation on how to best re-engage.
Throughout the lifecycle of a partner, they learn what content they personally find most fruitful. Partners can use the portal to shape new playbooks for themselves and pin them to their dashboard. This gives partners the ability to craft a stream of content that has personally aided in channel success.
Playbooks deliver crucial competitor information directly to your partners. Build a playbook that includes battle cards, competitive analysis, key differentiators, and winning arguments for why a prospect should choose you over a competitor.
Gone are the days of sending your partners lists of links in a shared folder. Now, partners can access the right information at the right time to guide prospects through the buying process. This gives partners the autonomy to quickly and easily find the content they need to close a deal.
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.
As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!
