Allbound is bringing automation and recommended actions based on partner behavior in the portal with Partner Journey Automation. Allbound is proud to have some of the most active and engaged partner programs in the world. Listening to our customers, they have asked us...
April 6, 2021 – G2Crowd, the world’s leading business solutions review website, released its Spring 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to be recognized by G2Crowd Grid Reports due to the responses of real users for each...
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Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. 1. Creating quality content that helps partners and customers make decisions. 2. Making sure content is seen by the right people at the...
Keeping partners engaged is a challenge at scale. By creating trigger-based notifications for actions within the Allbound platform, you can deliver the right message at the right time, to encourage partners to complete the desired actions for increased channel success. That means more revenue for your partners, and more importantly, more revenue for you.
With Partner Journey Automation you can create complex, rule-based notifications to trigger customized emails when partners take a specific action in the system like registering their first deal or completing a learning track. You are able to trigger automated notifications to partners that have not taken certain actions.
“One of our biggest issues right now is getting partners to make updates in the portal. It’s so great to know I’ll be able to send notifications to a partner if they haven’t taken action on a co-branded piece of content, leads assigned, or MDF updates. Partner Journey Automation is going to be extremely helpful!”
Danielle Moore
Director of Channel Marketing at SpaceIQ
“It’s going to be a game changer to send notifications to partners around deal information and status. I’m really excited about Partner Journey Automation.”
Mathieu Saenz
Partner Program Manager at WPEngine
Create a welcome email that is unique to your partner. Customize the message based on a variety of factors including industry, type of partner, and more.
Set parameters that will allow you to notify a partner and their CAM/Partner Manager when they hit a specific level of inactivity. With Partner Journey Automation, you can layer notifications to get an email after 30, 45, or any set timeframe. You also have the ability to send an email to a CAM after a specified timeframe to suggest that a partner be marked as inactive.
Automate deal registration emails to have a full understanding of all live deals. Send both the partner themselves and the deal managers notifications with registration details and a link to view the deal.
Send partners an email notification with tips and success metrics that are tied to the features of your partner portal.
When a partner completes a specified learning track send a personalized email to the user congratulating them and suggest the next learning track for them to take.
Remind partners to take chosen learning tracks by setting parameters around the length of time without completion. Notify CAMs/Partner Managers that they should follow up with the user who hasn’t taken the learning track.
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.
As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!
