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Market Development Funds (MDF)

Increase Control and Visibility into Partner Marketing Campaigns

Allbound’s MDF adds automation and ease of use for what used to be a manual, untracked process.

Allbound’s MDF feature enables CRM integration, document sharing, pre‑set request templates, email notifications, and a host of other useful elements.

Gain Visibility Into Your Market Development Funds And Attribution

Centralize MDF Requests

Systemize requests and communication for optimal organization and efficiency.

Save Time, Reduce Paperwork

Approve or deny requests that your partners submit within the Allbound portal directly in your CRM.

Enable Expense Tracking

Are your partners utilizing funds wisely? Make informed decisions by tracking MDF expenses with deal registrations to measure ROI.

Faster Results for Partners

Save your partners time with pre-developed requests you can templatize based on common needs.

Increase Transparency

Improve organization and CRM integrations to enhance understanding of MDF activities and PoP (proof of performance)

Simplify Channel Management and Increase Partner Engagement with Allbound.

Exciting Things Happen With

Smart Content Marketing Software

What are MDFs?

Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for:

  • Conferences and tradeshows
  • Advertising and increased web presence
  • Direct mail or email campaigns
  • Other white-glove support services

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4 Steps to Creating a SPIFF Program to Incentivize Channel Partners

Channel partner incentive programs, or SPIFFs, are contests that accelerate sales performance. Although SPIFFs are short-term incentives, they ultimately help achieve long term revenue goals and business growth. However, SPIFFs are an investment and should be thoughtfully planned and executed to achieve maximum ROI.

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Get Your Score!

Your Partner Relationship Management Journey Starts Here

Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.

As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!