An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
Atlanta, Georgia – Today, Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform,...
Build Your Partner Program on Optimized Training Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and expecting them to start raking in...
The Partner Channel Podcast Episode #21 How to Build a Partner Program for Scale Show SynopsisIn this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience scaling and building an ecosystem...
Coordinate partner marketing resources and tracking with our easy-to-use PRM platform. You can help your clients and prospects grow when you gain access to Allbound’s tech and expertise. This program gives you excellent benefits—and no worries about sales.
Offer partners an attractive portal that answers their questions and fulfills their needs. The intuitive organization and customizable access minimizes their learning curve. This supports more engagement and their ability to operate semi-independently.
Make all onboarding items available within a single platform so partners can access trainings whenever, wherever. Build educational tracks to steer newcomers through sequential learnings, track their engagement, and administer quizzes to determine which content was most effective.
Guide partners towards the materials they’ll find most helpful by customizing what they can access. The PRM portal’s organization of the content library and search function facilitates easy access to the right content based on the partner’s or prospect’s role, industry, and current need.
Manage requests for market development funds (MDF) using Allbound’s templatized system, enabling you to efficiently collect necessary information, maintain organization, and track ROI based on associated leads.
Enable partners to co – brand select materials on demand, allowing them to present refined sales documents without immediate involvement from your team.
Integrate your existing marketing automation (Marketo, Hubspot, Pardot, etc). This allows you to expand upon your marketing tool stack investment and ensure your data isn’t siloed.
Understand which marketing content resonates better with partners. With this knowledge, you can make informed decisions about which onboarding and marketing materials to prioritize.
Track and measure partner education through certification tests to determine which organizations are invested in the relationship.
Allbound’s user-friendly content library and easy co-branding allows partners to find solutions on their own, limiting the number of requests you should receive.
Onboarding is one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar channel partner onboarding process can jeopardize a relationship before the honeymoon—and even worse, send a partner running for the hills.
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for:
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.
As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!
