Channel Marketing
Evolved Processes and Organization for Stronger Partner Marketing
Coordinate partner marketing resources and tracking with our easy-to-use PRM platform. You can help your clients and prospects grow when you gain access to Allbound’s tech and expertise. This program gives you excellent benefits—and no worries about sales.
Partner Portal
Offer partners an attractive portal that answers their questions and fulfills their needs. The intuitive organization and customizable access minimizes their learning curve. This supports more engagement and their ability to operate semi-independently.
Onboarding & Quizzes
Make all onboarding items available within a single platform so partners can access trainings whenever, wherever. Build educational tracks to steer newcomers through sequential learnings, track their engagement, and administer quizzes to determine which content was most effective.
Content Library
Guide partners towards the materials they’ll find most helpful by customizing what they can access. The PRM portal’s organization of the content library and search function facilitates easy access to the right content based on the partner’s or prospect’s role, industry, and current need.
Market Development Funds
Manage requests for market development funds (MDF) using Allbound’s templatized system, enabling you to efficiently collect necessary information, maintain organization, and track ROI based on associated leads.
Co-Brand
Enable partners to co – brand select materials on demand, allowing them to present refined sales documents without immediate involvement from your team.
Allbound’s Partner Marketing Features Enable You To…
Keep Your Existing Tools
Integrate your existing marketing automation (Marketo, Hubspot, Pardot, etc). This allows you to expand upon your marketing tool stack investment and ensure your data isn’t siloed.
Analyze Content Engagement
Understand which marketing content resonates better with partners. With this knowledge, you can make informed decisions about which onboarding and marketing materials to prioritize.
Identify Engaged Partners
Track and measure partner education through certification tests to determine which organizations are invested in the relationship.
Save Time and Improve Turnaround
Allbound’s user-friendly content library and easy co-branding allows partners to find solutions on their own, limiting the number of requests you should receive.
Simplify Channel Management and Increase Partner Engagement with Allbound.
Exciting Things Happen With
Smart Content Marketing Software
How to Make Your Channel Partner Onboarding Process Successful
Onboarding is one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar channel partner onboarding process can jeopardize a relationship before the honeymoon—and even worse, send a partner running for the hills.
What are MDFs?
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for:
- Conferences and tradeshows
- Advertising and increased web presence
- Direct mail or email campaigns
- Other white-glove support services
Get Your Score!
Your Partner Relationship Management Journey Starts Here
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.
As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!
