April 6, 2021 – G2Crowd, the world’s leading business solutions review website, released its Spring 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to be recognized by G2Crowd Grid Reports due to the responses of real users for each...
January 5, 2021 – G2Crowd, the world’s leading business solutions review website, released its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Winter 2021 Grid Report based on...
The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...
The Partner Channel Podcast Episode #16 Partner Demand Generation Tips that Work Show Synopsis In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks...
Empower partners with a wealth of materials easily accessible within the portal. The sophisticated search function and smart organization helps users quickly find the content that pertains to their role, industry, and current sales objectives.
Cater to the specific partners’ needs by only serving them content related to their roles, preventing them from becoming overwhelmed.
Compose your content library to reflect your priorities, sales approach, and partner feedback.
You will learn what content resonates with what types of partners and leads to what outcomes. Segment your content for groups of users, regions, verticals, etc. The content is highly searchable.
If a resource proves particularly helpful, they can easily “pin it” to swiftly revisit time and time again.
Partners can find content specific to their needs by utilizing the platform’s search function, as well as well as browsing based on sales stage, industry, audience member, or assigned tags.
Enable partners to share content directly from your partner portal to their social media channels.
How do you evaluate the success of a partnership post onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard.
Allbound created a template that gives you a clear and concise way to communicate the progress of five essential components of a successful partnership.
If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. If you’re ready to attract more of the best, most productive partners out there, then it’s time to figure out how you can find and recruit channel partners with whom you can build mutually beneficial relationships.
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.
As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!
