An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
Atlanta, Georgia – Today, Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform,...
Build Your Partner Program on Optimized Training Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and expecting them to start raking in...
The Partner Channel Podcast Episode #21 How to Build a Partner Program for Scale Show SynopsisIn this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience scaling and building an ecosystem...
Empower partners with a wealth of materials easily accessible within the portal. The sophisticated search function and smart organization helps users quickly find the content that pertains to their role, industry, and current sales objectives.
Cater to the specific partners’ needs by only serving them content related to their roles, preventing them from becoming overwhelmed.
Compose your content library to reflect your priorities, sales approach, and partner feedback.
You will learn what content resonates with what types of partners and leads to what outcomes. Segment your content for groups of users, regions, verticals, etc. The content is highly searchable.
If a resource proves particularly helpful, they can easily “pin it” to swiftly revisit time and time again.
Partners can find content specific to their needs by utilizing the platform’s search function, as well as well as browsing based on sales stage, industry, audience member, or assigned tags.
Enable partners to share content directly from your partner portal to their social media channels.
How do you evaluate the success of a partnership post onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard.
Allbound created a template that gives you a clear and concise way to communicate the progress of five essential components of a successful partnership.
If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. If you’re ready to attract more of the best, most productive partners out there, then it’s time to figure out how you can find and recruit channel partners with whom you can build mutually beneficial relationships.
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.
As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!
