April 6, 2021 – G2Crowd, the world’s leading business solutions review website, released its Spring 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to be recognized by G2Crowd Grid Reports due to the responses of real users for each...
January 5, 2021 – G2Crowd, the world’s leading business solutions review website, released its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Winter 2021 Grid Report based on...
A Simple Template to Get You Started with Your New Partner ProgramReady to start a referral partner program for your SaaS business but don’t have a contract at the ready? We’ve got you covered. This simple, customizable template covers the following key areas of your...
The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...
The Partner Channel Podcast Episode #16 Partner Demand Generation Tips that Work Show Synopsis In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks...
What is a Channel Partner Incentive Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities. SPIFFs also serve to strengthen relationships between manufacturers and resellers. The main reasons for creating...
In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video to learn more about a product. This preference applies even among B2B customers,...
INTRODUCTION Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes, so it’s not surprising that an increasing number of marketers are looking...
The Partner Channel Podcast Episode #14 When was the last time you talked to a sales rep? Show Synopsis In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020...
Sales enablement is any tool, process, or asset that makes the sales process more efficient. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement allows the process to happen in the first place. Most...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence Direct mail or...
B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...
Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. Forrester has stated that 75% of world trade flows indirectly, so now is the time to place deep value into your partner program. It’s a big...
