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Accelerating Partner Pipeline

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Channel Partner Marketing Plan Checklist

Channel Partner Marketing Plan Checklist

  Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel...

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MDF Program Management Best Practices

MDF Program Management Best Practices

Marketing Development Funds (MDF) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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The Top B2B Brand Awareness Secrets

The Top B2B Brand Awareness Secrets

Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....

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Methods to Audit Your B2B Sales Strategies

Methods to Audit Your B2B Sales Strategies

Have your SQLs suddenly dropped? Or, maybe they’ve been stagnant for far too long without signs of growth? Driving sales is essential to running a sustainable, profitable business. Unfortunately, it can be frustrating when the same processes that have always worked...

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5 B2B Lead Generation Strategies that Work

5 B2B Lead Generation Strategies that Work

Most buyers utilize digital channels when they start researching upcoming purchases. This presents unique challenges for B2B marketers tasked with sifting through millions of views and conversions to find highly qualified leads. Choosing the wrong marketing strategies...

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