An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
Atlanta, Georgia – Today, Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform,...
The Partner Channel Podcast Episode #24 The Key Characteristics of Female Leaders Part 2 Show SynopsisIn part two of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, continues...
When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...
You were super excited about a new partnership when it first started, and it seemed like your partner was too. But now they haven’t responded to your emails, your last few check-in meetings were canceled, and the meetings before that had no updates. What looked like a...
Channel partnerships can be a highly effective way for B2B companies to scale their business, increase revenue, and reach new markets. Marketing only enhances your potential to succeed by reaching more prospective partners and supporting your program participants to...
Choosing the right partner management software for your company—or any software tool, for that matter—isn't easy. While industry research giants like Forrester and Gartner have long held sway over executive decisions, all too often a gap exists between what the CMO...
Co-branding refers to two or more companies collaborating to create a new product offering or promotion. It shares many elements with co-marketing, the practice of two businesses trumpeting each other's achievements. However, the important differentiator is that...
The Partner Channel Podcast Episode #16 Partner Demand Generation Tips that Work Show Synopsis In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks...
What is a Channel Partner Incentive Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities. SPIFFs also serve to strengthen relationships between manufacturers and resellers. The main reasons for creating...
In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video to learn more about a product. This preference applies even among B2B customers,...
INTRODUCTION Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes, so it’s not surprising that an increasing number of marketers are looking...
The Partner Channel Podcast Episode #14 When was the last time you talked to a sales rep? Show Synopsis In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020...
