Up until recently, selling via video has been a nice-to-have. With more companies going remote, video selling has gone from experimental to seen as the next best thing to meeting in person. With fewer opportunities for face to face meetings and in-person networking...
Sales enablement is any tool, process, or asset that makes the sales process more efficient. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement allows the process to happen in the first place. Most...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence Direct mail or...
B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...
Channel partner incentive programs, or SPIFFs, are contests that accelerate sales performance. Although SPIFFs are short-term incentives, they ultimately help achieve long term revenue goals and business growth. However, SPIFFs are an investment and should be...
Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. Forrester has stated that 75% of world trade flows indirectly, so now is the time to place deep value into your partner program. It’s a big...
Sales Enablement Strategy: Programs, Tactics, and Other Tips According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has...
April Showers into May Flowers. 6 Ways to See Real Growth in Your Channel this Spring. Let's face it: partner programs require some work. Your channel partner program is sure to be a beneficial stream of revenue for your company, but there are rainy days to balance...
Rev your engines, it’s time for real speed to partner lead.Remember when it took days for a partner to sign a contract? If those days aren’t in the past for you then it might be time to upgrade your processes. Watch the Allbound + PactSafe webinar “Speed to Partner...