B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...
Channel partner incentive programs, or SPIFFs, are contests that accelerate sales performance. Although SPIFFs are short-term incentives, they ultimately help achieve long term revenue goals and business growth. However, SPIFFs are an investment and should be...
Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. Forrester has stated that 75% of world trade flows indirectly, so now is the time to place deep value into your partner program. It’s a big...
Sales Enablement Strategy: Programs, Tactics, and Other Tips According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has...
April Showers into May Flowers. 6 Ways to See Real Growth in Your Channel this Spring. Let's face it: partner programs require some work. Your channel partner program is sure to be a beneficial stream of revenue for your company, but there are rainy days to balance...
Rev your engines, it’s time for real speed to partner lead.Remember when it took days for a partner to sign a contract? If those days aren’t in the past for you then it might be time to upgrade your processes. Watch the Allbound + PactSafe webinar “Speed to Partner...
Your channel sales are looking good—but they could always be better. If you’re looking for ways to boost your sales, look no further than your partner relationship management (PRM) software. By effectively leveraging your PRM system, you and your partners can work...
Howdy, Zdravo, Bonjour, Ciao, Hola. There’s nothing more exciting than saying hello to new channel partners. Growing your channel is something to be thrilled about, but there are a few things you should consider before expanding your partner program into foreign soil....
INTRODUCTION Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes, so it’s not surprising that an increasing number of marketers are looking...