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20 Necessary Tools to Enable Channel Partners to Sell

20 Necessary Tools to Enable Channel Partners to Sell

As a channel professional, you likely wear many hats. From marketing to and with partners to signing partners, training, onboarding, and reporting, there’s a lot you’re juggling at any given time.  Thankfully, as partnerships have grown in popularity as an effective...

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Balancing Service and Sales

Balancing Service and Sales

The great migration of the broader workforce to a remote work reality has created boundless opportunities for partners in the form of additional revenue streams. It has also impacted how they allocate time to different business functions. Particularly with smaller...

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MDF Program Management Best Practices

MDF Program Management Best Practices

Marketing Development Funds (MDF) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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The Easiest Way to Find Upsell Opportunities

The Easiest Way to Find Upsell Opportunities

How to Create Cross-Selling and Upselling Strategies for B2B Customers We all know it's far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for partners. To find...

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