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The Easiest Way to Find Upsell Opportunities

The Easiest Way to Find Upsell Opportunities

How to Create Cross-Selling and Upselling Strategies for B2B Customers We all know it's far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for partners. To find...

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The Channel Business Case for DEI

The Channel Business Case for DEI

The channel has made significant strides in terms of diversity, equity, and inclusion (DEI) in recent years but still has a ways to go in terms of looking at business through a DEI lens.  This concept has been laid out pretty comprehensively in recent years. Real,...

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How to Level Up Your Marketing Enablement Strategy

How to Level Up Your Marketing Enablement Strategy

Today’s solution providers must swiftly evolve their business models in response to the shifting buyer’s journeys. The dramatic increase in the number of digital touchpoints a prospect has is one of the major shifts in the buying process. A key component of your...

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Channel Partner Management Process Strategy

Channel Partner Management Process Strategy

There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...

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How to Build a Channel Partner Program

How to Build a Channel Partner Program

Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are sold through indirect channels. So, how do you get the...

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