ATLANTA - Aug. 25, 2021 - Allbound, a world-leader in partner relationship management technology, has announced the debut of its innovative European-based PRM hosting capabilities based on changes in data privacy related to Schrems II & Privacy Shield. The...
G2Crowd, the business technology industry’s most trusted review website, released its Summer 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Summer 2021 Grid® Report based on responses...
Managing your channel partners is a significant undertaking. There’s a lot to keep in mind, from providing fresh content to registering new deals and offering SPIFFs. Using channel management software can help you streamline the management of your existing channel and...
The Partner Channel Podcast Episode #28 Picking the Right Portal for Your Partners Show SynopsisIn his debut Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Glenn Robertson from Purechannels to discuss how to pick the best partner portal for your...
Articles
Managing your channel partners is a significant undertaking. There’s a lot to keep in mind, from providing fresh content to registering new deals and offering SPIFFs. Using channel management software can help you streamline the management of your existing channel and...
Most buyers utilize digital channels when they start researching upcoming purchases. This presents unique challenges for B2B marketers tasked with sifting through millions of views and conversions to find highly qualified leads. Choosing the wrong marketing strategies...
Millennials have rapidly growing purchasing power, spending an estimated $1.4 trillion in 2020. As this new generation’s buying power continues to grow, there has been a shift in how buyers are purchasing products. They no longer want to be sold to but would rather...
Partners make everything better, and marketing is no exception. Co-marketing is an impactful strategy used by organizations to reach a broader audience or break into a new market. Together with partners, you can drive incredible results that would otherwise be...
When an organization first decides to implement a partner program, there are a few critical decisions to make off the bat. Determining your ideal partner profile and goals for the program are essential, but deciding who should run the channel is likely the most...
What would you do with one more hour in your day? An even better question is “How can you find ways to carve that additional hour or more out of your day?” You can gain that extra by making some slight adjustments to how you work with your channel partners—changes...
A well-organized, centralized content library empowers your channel partners to confidently represent your brand and offering. Whether it be training tools or customer-facing content, a content library provides critical resources for your partners to sell effectively...
A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget and hard work, it’s usually with this singular KPI. However, to ignore secondary...
Aligning your channel partners with the rest of your organization is challenging but necessary.Your channel partners are technically an external sales team, but how they collaborate with your departments is critical. Maybe you rely on the channel fully to generate...
