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Questions to Ask in Your Next Partner Manager Interview

Questions to Ask in Your Next Partner Manager Interview

As you scale your partner program, you’ll need to grow your team accordingly. Making the right hiring decisions early on is essential, especially while your department is small. The Partner Manager is one of the first hires on a partner team. Do you know where to find...

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The 80:20 rule – does it still apply?

The 80:20 rule – does it still apply?

In my experience, vendors accept that a large swathe of their partners will be inactive, or opportunistic. Research supports that there is a Pareto Law of revenue distribution from partners where the  lion’s share of revenue  is generated by a small group of partners...

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20 Necessary Tools to Enable Channel Partners to Sell

20 Necessary Tools to Enable Channel Partners to Sell

As a channel professional, you likely wear many hats. From marketing to and with partners to signing partners, training, onboarding, and reporting, there’s a lot you’re juggling at any given time.  Thankfully, as partnerships have grown in popularity as an effective...

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Balancing Service and Sales

Balancing Service and Sales

The great migration of the broader workforce to a remote work reality has created boundless opportunities for partners in the form of additional revenue streams. It has also impacted how they allocate time to different business functions. Particularly with smaller...

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