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Perfect Your Partner Management Framework | Allbound

Perfect Your Partner Management Framework | Allbound

A partner sales program runs like a well-oiled machine when supported by a robust framework. It’s never too early to build or reinforce the skeleton on which your partner strategy can thrive in the short and long terms. Make sure that your partner management framework...

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MDF Program Management Best Practices

MDF Program Management Best Practices

Marketing Development Funds (MDF) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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The Top B2B Brand Awareness Secrets

The Top B2B Brand Awareness Secrets

Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....

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Methods to Audit Your B2B Sales Strategies

Methods to Audit Your B2B Sales Strategies

Have your SQLs suddenly dropped? Or, maybe they’ve been stagnant for far too long without signs of growth? Driving sales is essential to running a sustainable, profitable business. Unfortunately, it can be frustrating when the same processes that have always worked...

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