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Growing & Measuring Channel Partner Loyalty

Growing & Measuring Channel Partner Loyalty

When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...

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Who Should Run the Channel?

Who Should Run the Channel?

When an organization first decides to implement a partner program, there are a few critical decisions to make off the bat. Determining your ideal partner profile and goals for the program are essential, but deciding who should run the channel is likely the most...

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Three SaaS Sales Models for Your Software

Three SaaS Sales Models for Your Software

SaaS (Software as a Service) has become the most popular and practical sales delivery model for various business applications. In turn, the increasingly crowded SaaS industry managed to cross $157 billion in 2020. Despite the high demand for cloud applications, it is...

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