Gain visibility into partner actions and engagement with Allbound’s PRM platform.
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Allbound, a world leader in partner relationship management (PRM), is pleased to announce its inclusion on the National Association for Business Resources’ fall 2021 list of the Best and Brightest Companies To Work For in the Nation. The Best and Brightest Companies...
Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel...
The decision is made! You know you need to improve the way you manage your partners. You need a modern portal with a great partner interface, a Partner Relationship Management (PRM) solution for tracking leads, and a solution to automate some of the repetitive tasks....
In an earlier article, Why Use Channel Partners – 6 Key Benefits, we highlighted how partners could enrich your brand presence and grow revenue. Today, we’ll further explore how PRM software can benefit a company’s partner program. 1. A Best-in-Class PRM Will...
As a channel professional, you likely wear many hats. From marketing to and with partners to signing partners, training, onboarding, and reporting, there’s a lot you’re juggling at any given time. Thankfully, as partnerships have grown in popularity as an effective...
You may know that we have a London office, but do you know how Allbound helps support our EMEA customers? Meshach Amuah-Fuster, Managing Director of EMEA at Allbound, answers all of the most frequently asked questions in four main areas: Exploration Strategy...
Creating a quality B2B white paper is no easy feat, as its demands for research, copywriting, and design are greater than those of a typical blog post. However, all efforts put towards its production are null and void if you don’t put a promotional strategy in place....
The great migration of the broader workforce to a remote work reality has created boundless opportunities for partners in the form of additional revenue streams. It has also impacted how they allocate time to different business functions. Particularly with smaller...
Working with channel partners isn’t dissimilar to selling to prospective customers. For example, you must work through a lifecycle from first meeting a partner through signing a contract to work together. Throughout the channel partner lifecycle, it’s essential to...
Many vendors and solution providers still haven't cracked the nut on partner training. Product training may not seem invigorating, but it's undeniably vital. Training processes typically go one of two ways: Too Little Some vendors don't provide enough training. They...
After identifying and qualifying a lead, your work has only just begun. An enormous part of the sales cycle involves nurturing leads to close, and this is true both when selling directly to customers and selling through partners. While some strategies apply to both,...
The last 20 months have irrevocably changed the technology landscape, thereby altering customer demands on partners. In a recent survey by Allbound in conjunction with JS Group, participants were asked how the pandemic has changed the future of work for their clients....
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