April 6, 2021 – G2Crowd, the world’s leading business solutions review website, released its Spring 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to be recognized by G2Crowd Grid Reports due to the responses of real users for each...
January 5, 2021 – G2Crowd, the world’s leading business solutions review website, released its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Winter 2021 Grid Report based on...
The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...
The Partner Channel Podcast Episode #16 Partner Demand Generation Tips that Work Show Synopsis In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks...
Articles
What is a Channel Partner Incentive Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities. SPIFFs also serve to strengthen relationships between manufacturers and resellers. The main reasons for creating...
A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget and hard work, it’s usually with this singular KPI. However, to ignore secondary...
Making the best choice for your business.Curious what the key differences are between a software distributor and channel partner? It’s important to understand that a distributor is a type of channel partner. The main differentiator is that they communicate with other...
In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video to learn more about a product. This preference applies even among B2B customers,...
You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...
You have the email addresses of current and prospective partners, so now it’s time to put them to good use with a targeted newsletter. When done correctly, a channel partner newsletter can inspire program enrollment and partner engagement. When done haphazardly, it...
When channel-centric companies talk about key performance indicators (KPIs), they tend to think of revenue. While measuring revenue is non-negotiable, it doesn’t paint you the whole picture of your business health. Selling through channel partners isn’t as...
1. The problem: Not being selective when choosing partners More isn't necessarily better when it comes to channel partners. Vetting and narrowing down your candidates is essential to having a healthy channel ecosystem. Having too many partners often means investing...
Aligning your channel partners with the rest of your organization is challenging but necessary.Your channel partners are technically an external sales team, but how they collaborate with your departments is critical. Maybe you rely on the channel fully to generate...
