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My Experience as a CEO During a Pandemic

My Experience as a CEO During a Pandemic

"I have personally met with over 100 companies since COVID began.  This has been a highlight to me as I am blown away by the innovation of our customers adapting to the changing world."I was reading a recent blog by David Cummings. It is great as they tend to be from...

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4 Keys to Creating a Channel Content Strategy

4 Keys to Creating a Channel Content Strategy

"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Not only will it market your product, but it’s also responsible for marketing to the audience of your...

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Understanding the SaaS Marketing Funnel

Understanding the SaaS Marketing Funnel

 / SmartBug Media​Ah, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...

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What are MDFs?

What are MDFs?

Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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