Beyond the Partner Portal: Why SaaS Deserves More

These days, software as a service (SaaS) isn't a far-out techie concept the way it may have seemed just a few years ago. It's a broadly accepted, widely adopted paradigm for software deployment and management in businesses of all sizes. In a surprisingly short period of time, it has changed the way people work, and it's also..

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Channel Management and Time Management: Streamline Your Workday

What would you do with one more hour in your day?

An even better question is “How can you find ways to carve that additional hour or more out of your day?” A pretty simple way to give you that extra hour is to make some slight adjustments to how you work with your channel partners—changes that will only spur the success of..

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The Allbound Podcast: Tighten Your Network, Build Your Culture

Aaron Schmookler, Co-Founder and Trainer at The Yes Works joins me, Jen Spencer to discuss collaboration, culture, the importance of building relationships and more on this episode of The Allbound Podcast.

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5 Tips to Perfect Your Channel Marketing Strategy

When it comes to channel marketing, it’s up to you to provide your partners with the content and materials they need to easily sell your product. After all, they don’t have the time or resources to create content about your brand.

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How to Encourage Your Channel Sales Partners to Use Social Media

It's hard to imagine a day going by—at home or at work—in which we don't interact with social media. Social media has become the primary way many people get news, seek out products, and register their enthusiasm (or disdain) for brands. And just as it's become critical for customer-facing businesses to have their social media..

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The Allbound Podcast: The Rise of Customer Success in the Channel

Allison Pickens, Chief Customer Officer at Gainsight joins me, Jen Spencer to discuss customer success, aligning vendor and partner relationships and more on this episode of The Allbound Podcast.

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Partner Activation: Earning Buy-In From Your Channel Partners

The total number of partners in your channel doesn’t reveal all that much. While this quantitative factor may be a confidence booster, it’s ultimately just that: a number. Instead, the actual determining factor for a successful channel is the number of partners that are actively engaged with your organization.

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What Is PRM? You're Asking the Wrong Question...

If you found this blog while trying to find more information on what PRM is, you’re asking the wrong question—and you can’t afford not to understand why.

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The Allbound Podcast: The Importance of Drinking Your Partner's Champagne

Justin Gray, CEO and founder at LeadMD joins me, Jen Spencer to discuss partner relationships and breakups, trusting data, success in the channel and more on this episode of The Allbound Podcast.

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successful strategic alliances

Top Five Posts

Successful Strategic Alliances: 5 Examples of Companies Doing It Right by Nicki Kamau
Rest in Peace PRM (Goodbye Old Friend) by Scott Salkin
3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline by Lucas Gerler
4 Ways to Eliminate the 80/20 Rule in Your Channel Partner Program by Jen Spencer
Hey Channel, Martech is calling. Will you answer? by Jen Spencer