Understanding the Shift From Partner Relationship Management

Traditional partner relationship management (PRM) in theory was exceptional, in that it was designed to keep partner sales teams organized and productive. However, instead of providing a springboard for the bottom line, it became a graveyard for old data that was not so much an organized structure as disorderly chaos. In..

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Why Partner Programs Are Great with Tom Rozdeba

Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Strategic Alliances and Account Manager of Vidyard, Tom Rozdeba, as our third featured channel expert on our video compilation of advice, views and anecdotes from experts in the channel. See previous..

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The Allbound Podcast: Driving Revenue First with the Right Partners

 

Not one, but two channel thought leaders share the spotlight today: Larry Walsh, CEO and Chief Analyst at The 2112 Group and Scott Salkin, CEO and Founder of Allbound. Larry and Scott chat about driving more revenue with the right partners on this episode of The Allbound Podcast.

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Channel Management Essentials: How to Recruit & Retain the Right Partners

For those without a clear strategy, recruiting and retaining channel partners may seem like a gamble. After all, you don’t want to put in all the work to find partners, onboard them, and then lose them in three months.

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The Allbound Podcast: Setting Yourself Up to Scale

 

Sue Fernand, VP of Channel Sales at Cirrus Insight joins me, Jen Spencer to discuss how smaller businesses can scale quickly and effectively with both the right channel partners and the right tools on this episode of The Allbound Podcast.

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Sales Acceleration Technology in 2017: 5 Things You Need to Know

What is sales acceleration technology? In case you missed it, it’s an expansion of sales enablement—a term that’s become as ambiguous as it is unsubstantial. According to a 2016 HubSpot sales enablement report subtitled An Expensive Failure, annual spending on sales enablement and sales training has risen past $66 billion - ..

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Why Partner Programs Are Great with Adrienne Coburn

Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Channel Partner Manager of Uberflip, Adrienne Coburn, as our second featured channel expert on our video compilation of advice, views and anecdotes from experts in the channel. See previous featured guest,..

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The Allbound Podcast: Collaborate with the Competition

Vince Menzione, Founder of Cloud Wave Partners joins me, Jen Spencer to discuss long-term relationships with partners, compensating partners, collaborating with the competition and more on this episode of The Allbound Podcast.

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3 Things You Can Adopt from Allbound’s Sales & Marketing Stack

Your sales and marketing teams use various tools and technologies. It’s a no-brainer. This combination of software products and technologies is called your stack. Ideally, the tools your team uses enables your entire organization, including your partner channel, to be effective. Your stack should empower partners, improve..

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