The Allbound Podcast: Partner Up and Be a Chameleon. It’s Magic.

Anjali Menon, Head of Growth Operations at Magic, joins me, Jen Spencer to discuss integrations with complementary technologies, listening to data, being honest with your community of partners and more on this episode of The Allbound Podcast.

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The Holy Grail of SaaS Success: How to Achieve Negative Churn

Negative churn. It’s music to the ears of any sales rep. It’s the veritable state of enlightenment for tech companies. It’s the holy grail of the software-as-a-service (SaaS) industry. While the word “negative” generally connotes, well, a not-so-positive experience, we can’t seem to find a more melodious SaaS term. It may..

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Reconfiguring Your Channel KPI Dashboard to Track ROI and Recurring Revenue

There was a time not so long ago when just having enough partners on your roster was enough to chalk up a channel program as a success, place it to the side, and let it manage itself while you directed your focus on other things. But that’s not how it works anymore. As prominent companies with robust channel programs can..

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The Allbound Podcast: Refine Your Partner Focus

Joe Schramm, Vice President of Strategic Alliances at BeyondTrust, joins me, Jen Spencer to discuss refining your focus on specific partners, channel growing pains, understanding the win for your partner and more on this episode of The Allbound Podcast.

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Why Customer Success and Your SaaS Company's Success Are One and the Same

When your customers are successful, your business is successful. And these days, in the world of software-as-a-service (SaaS) technology, customers are calling the shots.

It’s true that SaaS companies are no longer tied down by contracts or lock-ins of enterprise software solutions. Nor do they require hardware or an..

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5 KPIs That All Channel Managers Should Track

A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping an eye on the metrics to track how their channel partners are performing and taking action based on the numbers are necessary steps to channel success. And..

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The Allbound Podcast: Competitors Can't Steal Your Customer Success

Jeff Ernst, co-founder and CEO of SlapFive, joins me, Jen Spencer to discuss customer success and the channel, opposing the customer testimonial, and more on this episode of The Allbound Podcast.

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How to Calculate Your Channel Velocity Rate (and What It Really Means)

Over the last several years, and especially since the onset of the “subscription-as-a-service” economy, we’ve seen an onslaught of new metrics and KPIs by which executives are tracking not only the growth of their business, but also just as importantly, the speed at which it’s growing. Why, you ask? Well, because revenue..

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Customer Success and Channel Partners In Today's SaaS Ecosystem

This past week, Emilia D'Anzica, Vice President of Customer Engagement at WalkMe, joined me for a fireside chat-style webinar where we talked about two things, and two things alone: channel partners and customer success.

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Top Five Posts

Successful Strategic Alliances: 5 Examples of Companies Doing It Right by Nicki Kamau
Rest in Peace PRM (Goodbye Old Friend) by Scott Salkin
3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline by Lucas Gerler
4 Ways to Eliminate the 80/20 Rule in Your Channel Partner Program by Jen Spencer
Hey Channel, Martech is calling. Will you answer? by Jen Spencer