3 Ways to Boost Channel Sales Through Better Marketing Content

Do you remember when we talked about how 2016 was going to be the year of content marketing? Well, more than a year has passed since we wrote the blog in question—and content marketing is still, undoubtedly, a key component to channel sales success.

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Strategic Alliance Examples That Failed And Why

As companies grow, they often find themselves looking to other companies to create new advantages. Strategic partnerships are mutual agreements in which companies establish objectives and goals to accomplish together. While this concept is by no means new to the world of sales, it’s important that partnerships are actually..

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The Allbound Podcast: Partners Are Customers of Your Partner Team

 

Sunir Shah, Founder and President of The Small Business Web, joins me, Nicki Kamau to discuss the partner as a customer, the disconnect between SaaS and the world, the opportunity for channel sales to expand and more on this episode of The Allbound Podcast.

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How HP Runs a Tech Partner Program That Accelerates Growth

 

At Allbound, we think it’s important to keep up with industry trends and news. That’s why we think looking to some of the biggest players from time to time is a great way to gain a snapshot of the industry. We’ve already mentioned the Hewlett-Packard and Disney strategic alliance—a partnership in which Disney relied heavily..

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4 Steps to Hack the Choosing of a Next-Gen Partner Portal

Are you still referring to your sales tool as partner relationship management (PRM)? It’s time for a change. As we've discussed, old-school PRM died years ago. These were originally designed to help channel managers gain control over their partners. And what was once all that and a bag of chips in the 1990s deteriorated into..

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Why Using the Wrong Channel Sales Tool Kills Scalability (and How to Fix It)

Technology in the channel is great. When it works. The right channel sales tools help teams achieve channel key performance indicators (KPIs). And when a channel team is hitting its KPIs, this increases channel sales and boosts company revenue. The best tools facilitate automation, communication, and collaboration. They..

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How to Improve Communication with Channel Partners to Skyrocket Sales

Consider partner communication one of the vital organs essential for survival in channel sales. Effective communication builds strong relationships with channel partners and improves productivity, which, in turn, drives sales numbers. And because business moves quicker than ever, your partner reps must always be kept in the..

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You Got a Job in Channel Management—Now What?

First off, congratulations on the new role! And if it’s your first time in channel management, welcome to an exciting industry. With a little planning and legwork, you should be able to transition into your new role in no time. Having a game plan for your first 90 days not only sets you up to flourish, it ensures that your..

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Which Comes First: Starting a Channel Program or Buying Partner Management Software?

New to the world of channel sales? First off, welcome—and know that you’ve made a wise choice. As the world of sales continues its rapid evolution, you know it’s important to grow just as quickly. With this in mind, you’ve probably already started thinking about your next steps.

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