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Events

RESOURCES

Webinars

Webinars

Direct is Dying

Direct is Dying

Webinar Direct is Dying The view from the CMO seat. Join two key CMOs in the partnership space for a 30 minute discussion diving into the implications of a pivot from direct to partner-led demand generation. 📆 October 12th, 2023 – 11:30 AM EST | 4:30 PM GMT Is the...

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How to Secure Channel Budget for 2023

How to Secure Channel Budget for 2023

It may feel like we celebrated New Year last month, but it’s already time to start planning for 2023! (Cue the saying: time flies when you’re having fun.) In a time of economic uncertainty, securing channel budget is harder than ever…

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Partner Marketing 101

Partner Marketing 101

Class is in session! Terry Moffatt, Editor at the Channel Marketer Report, joins us for the Partner Marketing 101 masterclass. In this 45-minute session, we’ll be covering: How to create marketing materials your partners will actually use ,Which assets drive the most results ,Whether there is a secret to co-marketing success….

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Go West – Expanding your European Channel in the US Market

Go West – Expanding your European Channel in the US Market

Jacqui Rand from Channel Consultants and Harald Horgen CEO at the York Group, joined us to discuss entering your product in the US market, which is the ultimate prize for many vendors. Harald Horgen has a wealth of knowledge and experiences of working with Independent Software Vendors (ISV) wanting …

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Channel Management is the Third Stage of MarTech

Channel Management is the Third Stage of MarTech

Guest speaker Jay McBain, Principal Analyst – Channels, Partnerships & Alliances, Forrester Research, Inc. discusses the current and future state of the Channel Ecosystem in this 1 hour webinar. He is joined by Daniel Graff-Radford, CEO of Allbound who will describe channel successes and failures.

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