How to Use Content Marketing in Your Partner Channel to Produce Marketing Qualified Leads
According to the 2017 B2B Content Marketing Report, 88% of B2B marketers agree that content marketing is an important component of their organization's marketing program. And with content-driven tactics saving an average of 13% in overall cost-per-lead, it’s no surprise that 70% of marketing teams are producing and spending more on content in 2017 than they did in 2016.
Why all the fuss? Sales. Direct sales teams have bought in, closing more and more business with these content-generated (and qualified) leads. But there’s one part of the sales ecosystem that’s been left in the dark: channel partners. Can content marketing deliver the same ROI in your partner channel?
It sure can.
In this 30-minute webinar Jen Spencer will walk you through how to realize your same great content marketing results in your partner channel.