Best Practices for Video Marketing In Your PRM Platform

By Ali Spiric | December 26, 2018

In recent years, video content has become increasingly popular. Video marketing popularity is growing with it. Studies have shown that users watch around 500 million hours per day—on YouTube alone,...

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If You Want It to Sell Better, Put It on Video

By Jessica Sanchez | March 4, 2016

For channel marketers, last year was all about optimizing for mobile. The year before, the focus was on coaching channel partners to better achieve sales success. With each passing year,...

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How to Build Brand Loyalty with Partners

By Nicki Kamau | February 26, 2016

  The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%. If such...

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Rallying Your Sales Channel Around Today’s Customer

By Nicki Kamau | January 27, 2016

Research firm Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human. (more…)

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Aligning Your Company Around a Culture of Channel Partner Success

By Jen Spencer | December 16, 2015

Channels by nature are geographically dispersed, and are therefore inherently virtual, meaning technology is mission critical to driving performance. Yet for far too long, channel technology such as legacy “PRM”...

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Recorded Webinar: Why Sales Reps Aren’t Using Your Channel Management Software

By Jen Spencer | October 28, 2015

We hear it all the time. The sighs of exasperated channel account managers and channel marketing managers who toil away implementing and maintaining legacy PRM systems that are rarely, if...

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