Over 60% of all revenue in the US is generated through indirect sales and marketing channels. There is a huge opportunity for SaaS companies to take advantage of channel partners to grow revenue and cut costs.
What exactly are the steps to building a successful SaaS channel strategy, from defining an ideal partner to keeping partners engaged and informed?
In The Complete Guide to Building a Successful SaaS Channel Strategy, you'll learn how to capitalize on the opportunity to create a strong channel sales strategy.
After reading this guide, you'll walk away with:
- The steps to building your ideal channel partner team
- How to recruit and manage partners for maximum collaboration
- Knowledge of how much to pay partners, and when it's time to break up