Following the precedent set by the last few years, 2023 brings with it no economic guarantees. As channel leaders and CEOs do their best to prepare for a looming unknown, I revisit a specific interaction I had during 2008’s Great Recession. At that time, I led a channel program for a venture-backed company..
Your years of experience in marketing, sales or customer support gave you an in. You wowed the hiring manager with your distinct combination of hard and soft skills. You were enthusiastically offered a role in partnership management. Now the fun starts!
Running a partnership program is not easy! The Allbound team created a series of templates so you can spend less time on busy work and more time optimizing and scaling your channel.These channel partner program templates were carefully curated by our content …
As your partner program expands, you’ll need to build out your team to best maintain and nurture relationships with existing and potential partners. While the role of partnership manager is somewhat new, finding the right fit is crucial. Finding an all-star is even better….
When considering furthering one’s education, one might look into majoring in business, communications, finance, or even veterinary science. But what about partner management? You won’t see many schools advertising, or even holding, this course of study, as it’s still a relatively new career path. Eager learners may not even be aware that it exists.
Partner recruitment will continuously occur throughout the life of your channel program, so it’s essential to learn best practices and understand common pitfalls. In this article, we’ll review our idea of the most widely used channel partner recruitment principles:
Channel consultants have been around for decades, helping organizations succeed through channel sales. These professionals work with your team to help you optimize your channel go-to-market strategy and ongoing channel strategy.
It may feel like we celebrated New Year last month, but it’s already time to start planning for 2023! (Cue the saying: time flies when you’re having fun.) In a time of economic uncertainty, securing channel budget is harder than ever…
What to ask your partners, before adopting tools and technologies to improve partnering efficiency. Are you considering adopting tools to help scale and manage your channel? Are you and your team (and your partners), spending too much time on repetitive tasks that could be automated?..