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Allbound, a world leader in partner relationship management (PRM), is pleased to announce its inclusion on the National Association for Business Resources’ fall 2021 list of the Best and Brightest Companies To Work For in the Nation. The Best and Brightest Companies...
How to Create Cross-Selling and Upselling Strategies for B2B Customers We all know it's far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for partners. To find...
The channel has made significant strides in terms of diversity, equity, and inclusion (DEI) in recent years but still has a ways to go in terms of looking at business through a DEI lens. This concept has been laid out pretty comprehensively in recent years. Real,...
How do you get a partner interested in being a part of your channel? One of many important factors is a partner pitch deck! The objective of this deck is to show prospective partners: Who you are and what you've accomplished Which problems your product or software...
How do you evaluate the success of a partnership post-onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard with defined metrics. A channel partner...
Allbound has created a sample template of a SaaS referral partnership agreement to help streamline partnership operations for the SaaS community.
When you're evaluating a PRM it's easy to get wrapped up in the little details, the custom projects, and a laundry list of items that may or may not be useful. At Allbound we know that the value in a partner program is the automation and the core features, AKA what...
The phrase “partner audit” usually makes channel leaders think of measuring their partners’ sales numbers. While sales are an essential metric to measure, this alone doesn't adequately audit your partners performance. The purpose of a channel audit is to discover...
Starting a channel partner program or hiring a new channel leader is a large and exciting step to take. You want to be sure that your offer letter gives the candidate all the details they need to thrive in the position. These include: Salary and payment periods...
How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...
Congratulations! You acquired a new partner! Now what? Now is the time to earn their confidence while first impressions are malleable and their enthusiasm is high. If program participants hit roadblocks in their first few days as a partner, you’ll have to work twice...
Using PRM to Shorten QBR Presentation Prep Time part·ner·ship /ˈpärtnərˌSHip/ noun - an alliance in which independent business entities collaborate, combine resources, or promote one another for their joint benefit. Great partnerships are about achieving shared...
