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9 Steps to Creating a SPIFF Program to Incentivize Channel Partners

9 Steps to Creating a SPIFF Program to Incentivize Channel Partners

A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are to improve performance, push a specific set of products, and engage salespeople.

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The Ultimate Partner Journey Map Template

The Ultimate Partner Journey Map Template

Partnering can be a challenging journey to navigate. Whether you’re new to partnerships, or a seasoned channel professional, mapping the partner journey at your organization can ensure everyone is on the same page. Not only does it help program…

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No Easy Button for Channel Sales

No Easy Button for Channel Sales

Following the precedent set by the last few years, 2023 brings with it no economic guarantees. As channel leaders and CEOs do their best to prepare for a looming unknown, I revisit a specific interaction I had during 2008’s Great Recession. At that time, I led a channel program for a venture-backed company..

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