3 Examples of SaaS Companies with Successful Partner Programs

By Joshua Ruffner | April 4, 2017

Unfortunately, there’s no secret formula for creating a successful partner program. Other than hard work, grit, and determination, there’s not much we can offer in terms of fail-safe steps to...

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3 Ways That SaaS Companies Can Benefit From Strategic Alliances

By Nicki Kamau | March 16, 2017

When considering strategic alliances, it’s easy to come up with a bunch of retail partnerships that paid off in a big way. And that’s the point of the alliance: when...

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How Channel Partners Can Reduce Your SaaS Company’s Churn Rate

By Kyle Burnett | March 14, 2017

It seems like cloud-deployed software-as-a-service (SaaS) solutions have become standard tools of the trade in almost every area of enterprise computing. The message seems obvious—if you can create the next...

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The Subscription Economy: Why Channel Sales Is Essential for SaaS

By Jen Spencer | March 9, 2017

In the midst of the most recent software-as-a-service (SaaS) boom, there’s been a popular myth that SaaS has eliminated the need for channel partners and channel partner programs. This misunderstanding...

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5 Ways to Determine if a Reseller Program Is Right for Your Company

By Julia Shapiro | February 23, 2017

  Whether you’re an established tech company launching a new product offering or a startup looking to penetrate a new market, navigating the B2B sales world is a complex undertaking…...

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How to Accelerate Your SaaS Channel Sales in 5 Steps

By Lucas Gerler | February 13, 2017

Boosting your sales department in any industry can be difficult. Add in a partner sales channel on top of those pre-existing sales hurdles, and you’ve got an even more difficult...

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