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Webinar: What Your Partners Really Want From You

AppBind’s Sunir Shah for a discussion around what channel leaders need to do to keep their partners motivated to produce the right activities and behaviors needed to reach channel revenue goals.

Sunir and Daniel Graff-Radford, CEO of Allbound, will discuss the partner journey in context to how it has evolved and what you should be thinking of while managing the journey of your own partners. Learn what top channel leaders are doing to create lasting, mutually beneficial relationships with partners.


  • The things partners actually care about vs what you think they care about
  • The partner progression journey: From chaos to contentment
  • The perspective of the customer



Daniel Graff-Radford

CEO, Allbound

Sunir Shah

CEO, AppBind, and Founder of the Cloud Software Association

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Your Partner Relationship Management Journey Starts Here

Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.

As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!