30-Minute On Demand Webinar How to Use Content Marketing in Your Partner Channel to Produce Marketing Qualified Leads According to the 2017 B2B Content Marketing Report, 88% of B2B marketers agree that content marketing is an important component of their organization's marketing program. And with content-driven tactics saving an average of 13% in overall cost-per-lead, it’s no surprise that 70% of marketing teams are producing and spending more on content in 2017 than they did in 2016. Why all the fuss? Sales. Direct sales teams have bought in, closing more and more business with these content-generated (and qualified) leads. But there’s one part of the sales ecosystem that’s been left in the dark: channel partners. Can content marketing deliver the same ROI in your partner channel? It sure can. Watch On-Demand Thank you. Click play to watch the video.