30-Minute Webinar Two-Part Webinar Series: ABM For and With Your Channel Partners Hosted by Allbound and Demandbase with speakers Jen Spencer, VP of Sales and Marketing, Allbound Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase There’s no doubt that ABM (account-based marketing) is HOT, with 90% of B2B marketers considering it either “important” or “very important” to their strategies, and over 70% plan to increase their ABM budgets over the next 12 months. The trouble is, most of these marketing professionals are thinking about one side of their business — the direct side — and are missing out on the enormous opportunity to mash up ABM strategies with indirect sales and marketing efforts (aka, your partner program). In this two-part webinar series, ABM expert Demandbase and next-generation channel partner evangelist Allbound together tackle the two most critical ways ABM and channel partners can and should intersect: Using ABM Strategies to Recruit Channel Partners and How to Add Channel Partners to Your ABM Playbook. Watch On-Demand Thank you. Click play to watch the video.