An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
About WP Engine
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by more than 100,000 customers across 150 countries to provide counsel and support, helping brands create world-class digital experiences.
As WP Engine’s agency partner program rapidly grew since it’s start in 2017 to 5,000+ partners globally, making it the largest in WordPress, a portal to manage partners became a distinct need. This growth represents an 8X increase since the program began and a 186% increase since January 2019.
Managing Partner with Best Practice
WP Engine’s goal was to create a home for their partners to learn more about their selling best practices and how to sell to their prospects. As their partner program scaled, they needed a platform that could enable their partners to register leads, would work as a two way street of communication, and could automate educating and enabling partners.
With that in mind, WP Engine sought out to equip the partner program managers with a purpose-built tool.
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Tell us a little about you and we’ll tell you how WP Engine achieved triple digit growth in partner engagement.
Selecting the Most Innovative Solution Provider
In the midst of WP Engine’s partner program growing rapidly, the partner channel team spearheaded a competitive search to ensure they were making the best decision for WP Engine.
“Allbound operates as a middle layer between our organization and partners to support their customers, help them grow their agency, and work with our business,” said Matt Irving, Senior Manager of Partner Operations at WP Engine.
With deal registration and the ability to share marketing assets at the top of their mind, Allbound became the clear answer. For WP Engine, Allbound’s integration capabilities are a key driver of value.
Centralizing Information, Automating Partner Enablement, Improving Metrics
WP Engine’s channel managers quickly adapted to the tool, uploading content, sales playbooks, learning tracks, and analyzing partner performance. Additionally, WP Engine’s agency partners provided positive feedback on the new tool. Registering deals and completing learning tracks became a few of the most-used features for partners.
Integration with WP Engine’s CRM allowed for more accurate and automated reporting. As a result, WP Engine’s partner managers spend less time gathering different reports for indirect sales performance.
“With Allbound we’re not only able to categorize our partners, but we can also focus on their onboarding experience, as well as equipping them with the resources they need throughout their partner life cycle.”
With key pain points managed, WP Engine was able to focus on onboarding, training, and nurturing their partners. Through having Allbound in place, WP Engine experienced triple digit growth in partner engagement by creating a channel ecosystem.