How to Increase Indirect Sales 3X through the Channel Ecosystem
Guest speaker Jay McBain, Principal Analyst – Channels, Partnerships & Alliances, Forrester Research, Inc. discusses the current and future state of the Channel Ecosystem in this 1 hour webinar. He is joined by Daniel Graff-Radford, CEO of Allbound who will describe channel successes and failures.
Zoom transformed from a direct model to a successful multi-channel sales engine. WP Engine saw triple digit growth in 18 months by launching a channel ecosystem. Learn about market based and tactical examples of changes in companies’ channel programs that are driving growth.
In this webinar we discuss:
- How channel management is the third stage of MarTech
- The current and future state of the Channel Ecosystem
- Successful channel elements you need
- How companies saw 357% increase in partner engagement
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