Channel Management is the Third Stage of MarTech

How to Increase Indirect Sales 3X through the Channel Ecosystem

Guest speaker Jay McBain, Principal Analyst – Channels, Partnerships & Alliances, Forrester Research, Inc. discusses the current and future state of the Channel Ecosystem in this 1 hour webinar. He is joined by Daniel Graff-Radford, CEO of Allbound who will describe channel successes and failures.

Zoom transformed from a direct model to a successful multi-channel sales engine. WP Engine saw triple digit growth in 18 months by launching a channel ecosystem. Learn about market based and tactical examples of changes in companies’ channel programs that are driving growth.

In this webinar we discuss:

  • How channel management is the third stage of MarTech
  • The current and future state of the Channel Ecosystem
  • Successful channel elements you need
  • How companies saw 357% increase in partner engagement

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