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Go West

Expanding Your European
Channel to the US Market

Jacqui Rand from Channel Consultants and Harald Horgen CEO at the York Group, joined us to discuss entering your product in the US market, which is the ultimate prize for many vendors. Harald Horgen has a wealth of knowledge and experiences of working with Independent Software Vendors (ISV) wanting to launch their US market program. How do you do it? How do you overcome the hurdles for a successful entry?

What are the key points we cover?

  • How to plan?
  • What tools and processes do you need to put in place?
  • What factors do you need to consider?
  • What to expect from the US Market?
  • What are the common hurdles vendors face? 
  • How to overcome the hurdles for successful entry?

Speakers

Jacqui Rand

Director of The Channel Consultants

Harald Horgen

CEO at The York Group

Chloe Edgington

Demand Generation, EMEA at Allbound

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