Entering your product in the US market is the ultimate prize for many vendors,  but it can be a daunting task to undertake. There is a lot of planning and preparation that is involved to ensure success: How do you do it? How do you overcome the hurdles for a successful entry? Here is a Go West checklist that has been created to enable you to see how you are progressing. The checklist covers the following 4 key areas:

• Partner Program
• Go To Market
• Automation
• Relationship