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Leveraging Content Marketing Strategies in Indirect Sales Environments

Leveraging Content Marketing Strategies in a Channel Partner Sales Environment

Marketing within a partner channel can be complicated. Often you’re juggling multiple brands and multiple value propositions, and consistency becomes a challenge as you are yet another step removed from your target audience.

Here’s the thing: It doesn’t have to be that complicated.



Channel marketing insights included in this eBook:

How to strategically choose and utilize content. As any marketer will confirm, content is a key promotional tool. However, it’s presence alone is not enough to boost your brand potency. It’s important to build a content strategy that resonates with your target audience and provides quality messaging. This PDF will provide ideas on how to better define your goals and determine which content makes the largest impact.

The importance of nurturing communication between you and your channel partners. Your partners represent your brand, so it’s crucial that you arm them with resources to speak intelligently about your products. In turn, they can provide their own marketing ideas, as well as insights about which promotional materials are the most effective. This eBook provides tips on how to open up communication between you and your channel partners.

How your partners can employ the right blend of marketing channels. Referenced tactics include blogging and social media creation; growing your organic web presence through SEO; and options for content distribution and amplification. 

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