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Lenovo’s Winning

Recipe: Proper 

Planning Promotes

Peak Partner


The MBA of Channel Webinar Series

On-Demand Now!


Take a look under the hood to see how Lenovo drives success in its North America partner program. Five female leaders of the Lenovo team join us to give you an exclusive look at how internal organization leads to partner success. Watch on-demand today to learn more and view a Q+A with their channel team.



In this webinar we cover:

  • Intentional Planning To translate their annual strategic plan into quarterly execution plans that enable their partners and achieve results, Lenovo’s Channel leadership begins with the end in mind.
  • Diverse Feedback As no two partners are exactly alike, Lenovo seeks diverse perspectives, from CAM Roundtables to Partner Advisory Councils and more, to ensure a robust planning methodology.  Their attention to details impacts the quality of their results.
  • Active Collaboration In an increasingly complex partner ecosystem, active interlocks with internal and external stakeholders ensures cross-functional alignment.
  • Q+A


Wendy Welch

Executive Director, US Distribution & Partner Sales, Lenovo

Jenny Krystofiak

Director of Partner Communities & Channel Engagement, Lenovo

Jennifer Whaley

Director, NA Channel Programs, Lenovo

Shantell Thomas

North American Diversity & Inclusion Partner, Lenovo

Cassie Jeppson

Director North America Channel Programs, Lenovo

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