An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
339% Increase in Deal Registrations – CloudBees Partner Engagement Grew Exponentially After Switching to Allbound
“We made the switch to Allbound because we wanted to take our partner experience to the next level without having to invest in multiple tools.”
Sr. Partner Marketing Specialist at CloudBees
Streamlining Partner Engagement
With over 50 partners, CloudBees wanted to create an experience for their partners that was intuitive and comprehensive. They knew their current PRM system wasn’t generating the type of partner engagement they wanted to see and if they wanted to add functionality to their instance, pricing would increase.
They wanted a simple tool for their partners to feel like an extension to the CloudBees team, which is why they embarked on a search for a different PRM solution.
CloudBees Switches to Allbound for Their PRM Solution
With their challenges identified, CloudBees switched to Allbound due to its intuitive product interface and fixed pricing.
Onboarding took about a month and after that, CloudBees was able to add all partners into the Allbound portal. Historically, CloudBees would have to manually approve or deny each contact associated with a partner, which was time-consuming. With Allbound, they can whitelist domains for all partners.
CloudBees utilizes Allbound PRM as a portal for collaborating with their partners. Partners come to the CloudBees partner portal at Allbound to learn the latest on CloudBees and the partner program. Partners can be trained to sell CloudBees products, co-brand CloudBees marketing assets to aid in selling, request marketing funds and register opportunities to sell CloudBees to allow great collaboration to support CloudBees’ prospects and customers.
Increased Partner Portal Logins, Increased Partner Engagement and Increased Deal Registrations
The improved portal experience provided by Allbound PRM enabled CloudBees to drive a 302% YoY increase in their monthly partner webinar attendance and a 339% YoY increase in deal registrations. CloudBees partner engagement also increased 357% after the switch.
“We measure our channel program based on partner deal registrations, logins and actions. The Allbound PRM helped us to increase all of these key metrics. The ability to have a dedicated customer success manager, flexibility within the tool to create a customized user interface and fixed pricing was a game changer.”