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How to Choose a Partner Portal to Accelerate Your Channel Program

Selecting and implementing a partner portal isn’t the easiest thing to do. However, it’s an important decision that shouldn’t be taken lightly.

To best support your partners, you need to think beyond spreadsheets and email chains. There’s simply too much going on in a single partner relationship—let alone an entire partner program with tens or hundreds of partners—for anyone to manually keep track of things.

It may theoretically be possible, but you’re limiting your partners from the onset (and creating unnecessary headaches in the process).

Between achieving channel key performance indicators (KPIs) and company revenue growth, the right partner portal can help move the needle. Think about it. When your organization’s channel team is hitting its KPIs, this contributes to an overarching organizational goal of increasing channel sales and boosting company revenue.

What’s more, the best partner portals facilitate marketing automation; real-time communication and collaboration; and accelerated performance through training, data, and reports.

There’s no shortage of vendors. This surplus of options has made selection tough. In fact, evaluating partner portals can be downright difficult. So, what do you look for? And how do you determine which portal is the best fit for your channel? One size does not fit all when it comes to implementing the right channel sales tools.

This is especially true when businesses are implementing SaaS tools and opening up recurring revenue streams.

The bigger you scale a channel program, the more partners it involves.

While price is obviously a key factor, it should not carry all the weight in your decision. The wrong portal with subpar features is a waste of an investment. Getting things right the first time will save time and money in the long run—so it’s important to pick a partner portal that will give you the analytics and collaboration capabilities you need to accelerate your channel.

This checklist covers how to evaluate your channel’s needs. It reviews the features you should look for in a solution and discusses integration, onboarding, and training requirements. In other words, this list will help you and your organization ask the right questions and discover and determine the ideal technology solution for your partner program.

Download the Checklist for Choosing a Partner Portal

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