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Congratulations! You acquired a new partner! Now what?
Now is the time to earn their confidence while first impressions are malleable and their enthusiasm is high. If program participants hit roadblocks in their first few days as a partner, you’ll have to work twice as hard to regain their attention. Therefore, provide them with clear direction and purposeful messaging before they even log into the partner portal with a comprehensive channel partner welcome kit. This should include:
- A welcome letter
- Easy instructions for your partners on getting started
- Information about processes relevant to your partner program
Luckily, Allbound built a template to help you welcome your partners in the most impactful way possible. This letter and supplementary kit will guide new channel partners through getting set-up within the PRM portal and kicking off essential training programs. These welcoming materials help you lay the groundwork for strong channel partner relationships, as well as find a scalable solution for onboarding.
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Welcome Kit Template
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