Receiving industry awards is a powerful indicator of success. After all, being recognized by your peers for your partner management skills or the quality of your partner program is both fulfilling and can help you gain more notoriety. Other benefits of winning channel partner awards include:
- You can use the inherent endorsement that comes from awards as a recruitment tool for attracting new partners.
- Put the badge on your website’s partner page, and spread the good news on your social media channels, customer email blasts, and partner newsletter.
- Nominations for awards can help your existing partners feel acknowledged and appreciated.
- Winning awards from top industry organizations gives you a small SEO boost when they link to your website from the award page.
Explore some of the top channel partner awards you could win.
Kicked off in 2021, Allbound awards leaders in six industry categories: Channel Chief of the Year, Rising Star, International Channel of the Year, Innovative Partner Program, Best Channel Publication, and Most Influential Channel Community. These particular themes were chosen to help industry professionals honor both dedicated individuals and impressive programs.Participants were asked to nominate themselves or others, and then industry professionals and peers were invited to vote. Last year’s winners were featured on the website as well as on social media) and received a gift card.
Explore the Allbound award categories and mark on your calendars for when nominations open!
Channel Futures Awards
Channel Futures awards leaders across the industry in various categories, giving out over 600 programs in total. Established in 2014, this contest series is well-known but the high number of winners naturally lessens the spotlight each receives from their win. One of their top honors, The MSP 501 awards the 501 channel partner programs, and features winners from different regions and industries. Channel Futures then publishes a list with the winners for the industry’s perusing pleasure. Amongst their newer competitions, The Next Gen 101 awards tech and service providers supporting channel programs through their solutions. Consider nominating your favorite service providers as a show of your support.
Explore all the Channel Futures Awards categories.
Partnership Leaders Awards
Partnership Leaders also launched their awards last year with two awards for channel partner programs and four for individual channel leaders. Industry leaders can be nominated for Most Innovative Partner Program, Rapid Growth Ecosystem, Rising Star – Partner Manager, Rising Star – Partner Ops, Rising Star – Partner Marketer, or Rising Star – Partner Exec. Winners are showcased with links to their LinkedIn profiles and are invited to participate in an interview series.
Get ready to nominate your colleagues, or ask for a nomination of your own, for the Partnership Leaders awards later this year.
SaaS Partnership Awards
PartnerStack recently launched their industry awards for partner programs and channel leaders. Awards include the Most Innovative Partner Program, Up-and-Coming Partner Program, Best Partner Experience, Top Use of Technology, and Partnerships Leader of the Year. As you may have noticed from the contest titles, these channel partner awards tend to emphasize the program rather than individual leaders, though there exist opportunities to honor colleagues.
Demonstrate an unparalleled commitment to your partners to secure your nomination for one of the 2022 SaaS Partnership Awards from PartnerStack.
BigCommerce Partner Awards
BigCommerce launched their partner awards in 2018. Last year, they announced winners for 17 categories, including Agency Partner of the Year, Tech Partner of the Year, and more. Winning a BigCommerce Partner Award is an excellent way to build your presence in the e-commerce marketplace. However, winners receive recognition in a blog post with less fanfare than seen on other sites.
Keep an eye out for your opportunity to nominate your top partners for the 2022 BigCommerce Partner Awards.
Tips for Getting Nominated for Channel Partner Awards
Most channel partner awards are decided first by nomination, then by a vote. The best way to get nominated is by providing unparalleled service as a channel partner. Once nominations are open for an award you’re interested in, consider sending the information over to your colleagues with a kind request for a nomination. If you’ve done a great job supporting your partners, they’ll have no problem nominating you for an award.
You may also consider nominating your partners and letting them know via email. This is a great way to build mutual trust and rapport.
Win Big as a Category Leader
Winning an award for your work as a channel partner not only reaffirms your value but also provides publicity for your partner program. In addition to seeking out nominations for yourself and your partner program, plan on nominating your partners and colleagues for relevant awards.
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