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How to Build a Successful Channel from Scratch

Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch.

Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting. 

Watch on demand to learn:
How to put partners at the center of your growth strategy
How to prioritize different stages of the partner lifecycle
How to know when you need automation tools


Jim Frey

VP of Channel Sales, Kentik


Daniel Graff-Radford


Get Your Score!

Your Partner Relationship Management Journey Starts Here

Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity.

As a bonus, you’ll see exactly how you stack-up against fellow industry leaders and get intelligent recommendations to improve problem areas – all in just minutes!