An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
In recent years, video content has become increasingly popular. Video marketing popularity is growing with it. Studies have shown that users watch around 500 million hours per day—on YouTube alone, which is now the second largest search engine on the web. Video dominates all of the major social media platforms and has consequently become an essential component in most brand marketing strategies.
In fact, 81 percent of businesses use video as a marketing tool, and many of those who don’t currently use video for marketing efforts are planning to start. Basically, if you aren’t leveraging video in your content library and making it available to partners on your PRM platform, then you’re doing something wrong. If you’re disregarding video as a marketing tool, chances are you’re missing out on significant traffic and conversion opportunities as a result.
[ctt template=”2″ link=”0ibWe” via=”yes” ]In fact, 81 percent of businesses use video as a marketing tool, and many of those who don’t currently use video for marketing efforts are planning to start.[/ctt]
By creating video content, you can provide your partners with the tools they need to be successful. Video marketing is popular because video is a versatile and engaging format that users find easy to digest—and certainly one that your partners will appreciate on your PRM platform. However, when you’re exploring any new type of marketing, getting started can be daunting.
What are some of the best practices for sharing video marketing on your PRM platform? We’ll share a few tips and tricks to help you get started.
Make a video marketing plan.
First things first: make a plan to help guide your video marketing efforts. What are your goals? Identify who your audience is and who your speaker will be. (Don’t forget to clear it with your intended speaker early on.) Draft a video script and work directly with your speaker to finalize it. Then you can map out the next steps and plan when and how you will roll out your new video content to all of your partners on your PRM platform.