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Aberdeen Study – Partner Channel Sales Study 2017
Channel Partners Shorten Sales Cycles & Increase Revenue Growth
In this research report, Aberdeen Group explores how channel partner marketing and sales efforts are evolving to become competitive advantages for Best-in-Class companies.
COMPETITIVE ADVANTAGE
Some data highlights from this research study include:
- Sales cycles shortened at 5.5x the rate that All Others lengthen theirs, year-over-year.
- Revenue growth accelerated at 48% annually when using channel partner technology.
- Data quality and accuracy improved at a 103% greater rate than All Others, year-over-year.
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Kris Blackmon
Chief Channel Officer, JS Group
Tori Barlow
VP of Marketing, Allbound
Ali Spiric
Marketing Specialist at Allbound
Ali Spiric leads Allbound's content marketing to cultivate awareness for the ultimate PRM solution. Ali is a digital marketer that thrives in the B2B space.
Latest posts by Ali Spiric (see all)
- Affiliate or Referral: How to Pick the Perfect Partnership - January 2, 2020
- 5 Ways These Remarkable Channel Leaders are Improving Their Partnerships - December 18, 2019
- eBook–How to Get Your Partners to Step Up to the Plate - November 26, 2019