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Aberdeen Study – Partner Channel Sales Study 2017
May 1, 2018

Channel Partners Shorten Sales Cycles & Increase Revenue Growth

In this research report, Aberdeen Group explores how channel partner marketing and sales efforts are evolving to become competitive advantages for Best-in-Class companies.

COMPETITIVE ADVANTAGE
Some data highlights from this research study include:
  1. Sales cycles shortened at 5.5x the rate that All Others lengthen theirs, year-over-year.
  2. Revenue growth accelerated at 48% annually when using channel partner technology.
  3. Data quality and accuracy improved at a 103% greater rate than All Others, year-over-year.

 

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