Aberdeen Group Research Study, 2017 Channel partners shorten sales cycles & increase revenue growth
In this research report, Aberdeen Group explores how channel partner marketing and sales efforts are evolving to become competitive advantages for Best-in-Class companies.Â
Download the Kit
COMPETITIVE ADVANTAGE
Some data highlights from this research study include:
- Sales cycles shortened at 5.5x the rate that All Others lengthen theirs, year-over-year.
- Revenue growth accelerated at 48% annually when using channel partner technology.
- Data quality and accuracy improved at a 103% greater rate than All Others, year-over-year.
Tori Barlow
Director of Marketing at Allbound
Tori Barlow leads Allbound's marketing strategy to cultivate awareness for the ultimate PRM solution. An experienced digital marketer with a passion for B2B, Tori thrives in a data-driven world.
Latest posts by Tori Barlow (see all)
- Homegrown Partner Portals vs. PRM: Here’s What You Need to Consider - January 8, 2020
- Thank you for naming us a G2Crowd leader in PRM! - December 18, 2019
- The 5 Key Pieces of an Effective Partner Management Technology Stack - December 11, 2019