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Is Direct dead?

Is Direct dead?

You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve created your standard operating procedures and you’re starting to bring in partners. What’s the next phase?To really leverage the investments…..

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The Ecosystem Equation: PX + PRM = Evolution

The Ecosystem Equation: PX + PRM = Evolution

THE PARTNER CHANNEL PODCASTS3E25:The Partnership Equation: PX + PRM = EvolutionSubscribe to The Partner Channel Podcast Available on these Platforms Show Synopsis Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of...

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Direct is Dying

Direct is Dying

On-Demand Webinar Direct is Dying The view from the CMO seat. Join two key CMOs in the partnership space for a 30 minute discussion diving into the implications of a pivot from direct to partner-led demand generation.Is the conventional approach to demand generation...

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How to Build a Lasting Partnership Framework

How to Build a Lasting Partnership Framework

THE PARTNER CHANNEL PODCASTS3E27: How to Build a Lasting Partnership Framework Bonus: Free Partner Strategy Framework SheetSubscribe to The Partner Channel Podcast Available on these Platforms Show SynopsisIn this episode, we're joined by Co-Founder of PXP, Martin...

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The crucial role of PRM in the ecosystem

The crucial role of PRM in the ecosystem

You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve created your standard operating procedures and you’re starting to bring in partners. What’s the next phase?To really leverage the investments…..

read more