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Cambium Networks Case Study

Cambium Networks Case Study

“Allbound provides Cambium, and in turn, our partners, a one-stop-shop for our partners’ needs.”
-Karyn Pastorino, Director – Global Channel Marketing at Cambium

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Channel Partner vs. Distributor

Channel Partner vs. Distributor

Making the best choice for your business.The term "channel sales" has a few different meanings and variations. Some of the most common names for channel partnerships are distributors, resellers, and VARS. This post will compare two of the most common terms: channel...

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5 Steps to Successfully Onboarding Partners

5 Steps to Successfully Onboarding Partners

You've signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way.  After signing a new partner,...

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End of Year Planning for Channel Leaders

End of Year Planning for Channel Leaders

Half Steps Lead to FailureEnd of year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the...

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