Resources
How do you evaluate the success of a partnership post onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard. A channel partner scorecard is essential to...
As we move forward through these uncertain times together, we’re experiencing what the New York Times calls, “the largest work from home experiment” of all time. But how is this impacting the management of channel partners? Many channel leaders did not see their...
How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...
An Interview with Sean Grundy, Co-Founder, and CEO of Boston-based Start-up Bevi.1. Let's start from the beginning. As the co-founder and CEO of Bevi, when did you first know you were going to sell through the channel? Once you decided the partner route was right for...
“Allbound’s analytics have allowed us to closely monitor which partners are consuming content and completing the training and onboarding we create.”
Channel partner incentive programs, or SPIFFs, are contests that accelerate sales performance. Although SPIFFs are short-term incentives, they ultimately help achieve long term revenue goals and business growth. However, SPIFFs are an investment and should be...
Congratulations! You acquired a new partner! Now what? Now is the time to earn their confidence while first impressions are malleable and their enthusiasm is high. If program participants hit roadblocks in their first few days as a partner, you’ll have to work twice...
When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. There’s no doubt that’s important, but are you also putting aside bandwidth to focus on your professional growth? It can be...
One thing is consistent throughout the B2B space: we all create content. But what content leads to sales? How do you know what content is working? What do you do when the entire workforce is now remote? If your content strategy hasn't changed in the last few weeks,...