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What are MDFs?

What are MDFs?

Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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The Partner Channel Podcast is Live!

The Partner Channel Podcast is Live!

The Partner Channel Podcast is Live!Check out our first four episodes below! Subscribe to our podcast on any of the below platforms or fill out the form at the bottom of this page and we’ll drop you a note when we release more episodes.Meet Our First Guests: Episode 1...

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Channel Leader Offer Template

Channel Leader Offer Template

Starting a channel partner program or hiring a new channel leader is a large and exciting step to take. You want to be sure that your offer letter gives the candidate all the details they need to thrive in the position. These include:  Salary and payment periods...

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Interview: What Makes an Elite Partner Program

Interview: What Makes an Elite Partner Program

An Interview with Sean Grundy, Co-Founder, and CEO of Boston-based Start-up Bevi.1. Let's start from the beginning. As the co-founder and CEO of Bevi, when did you first know you were going to sell through the channel? Once you decided the partner route was right for...

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Channel Management is the Third Stage of MarTech

Channel Management is the Third Stage of MarTech

How to Increase Indirect Sales 3X through the Channel EcosystemGuest speaker Jay McBain, Principal Analyst – Channels, Partnerships & Alliances, Forrester Research, Inc. discusses the current and future state of the Channel Ecosystem in this 1 hour webinar. He is...

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Shorten the Channel Sales Process by 61% with PRM

Shorten the Channel Sales Process by 61% with PRM

We took a survey of Allbound customers and found that, on average, our users shorten the channel sales process by 61%. Continue reading to learn how the implementation of a PRM leads to an optimized partner lifecycle. Partner Recruitment – Automation within your...

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