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Why Use Channel Partners – 6 Key Benefits

Why Use Channel Partners – 6 Key Benefits

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...

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How to Build a Successful Channel from Scratch

How to Build a Successful Channel from Scratch

Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch.Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting. Register to learn how to craft a plan that your execs will...

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