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4 Keys to Creating a Channel Content Strategy

4 Keys to Creating a Channel Content Strategy

"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Not only will it market your product, but it’s also responsible for marketing to the audience of your...

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How to Manage Channel Partners Remotely

How to Manage Channel Partners Remotely

As we move forward through these uncertain times together, we’re experiencing what the New York Times calls, “the largest work from home experiment” of all time. But how is this impacting the management of channel partners? Many channel leaders did not see their...

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Free Executive Channel Update Template

Free Executive Channel Update Template

  How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...

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Channel Partner Welcome Kit Template

Channel Partner Welcome Kit Template

Congratulations! You acquired a new partner! Now what? Now is the time to earn their confidence while first impressions are malleable and their enthusiasm is high. If program participants hit roadblocks in their first few days as a partner, you’ll have to work twice...

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Ask the Experts: Channel Success Tips for 2020

Ask the Experts: Channel Success Tips for 2020

Channel partners provide several benefits to your company. Customer acquisition cost is reduced, existing relationships are leveraged to win business, and overall reach is extended into new markets. Successfully managing partner relationships and maintaining channel...

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Lessen holiday headaches with a PRM solution

Lessen holiday headaches with a PRM solution

The holidays are for turkey eating, eggnog drinking, tree trimming and gift giving. They’re for spending time with family and friends. It’s pretty hard to have a holly jolly holiday season if you’re holed up in your office, or constantly tied to your laptop or phone....

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