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Growing & Measuring Channel Partner Loyalty

Growing & Measuring Channel Partner Loyalty

When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...

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The Ultimate Guide to Channel Partner Engagement Strategies

The Ultimate Guide to Channel Partner Engagement Strategies

You were super excited about a new partnership when it first started, and it seemed like your partner was too. But now they haven’t responded to your emails, your last few check-in meetings were canceled, and the meetings before that had no updates. What looked like a...

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PRM vs CRM – Why One is Infinitely Better for Channel Sales

PRM vs CRM – Why One is Infinitely Better for Channel Sales

When building a technology stack, Sales and Marketing actively avoid tools with capabilities that heavily overlap, resulting in wasted budget. This leads to a very common question: can I use my existing CRM platform to manage channel partners?  Using a CRM system to...

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