Digital Engagement Tools
While email is excellent, these tools allow you to take digital engagement to the next level with integrated video messaging and instant messaging.
Video Message Tools
Use these tools to create personalized video messages for your partners. You can walk them through proposals, slide decks, and product demos.
Journey
Journey is a powerful tool for creating multi-media “journeys” for partners. Use Journey to record videos, share documents, and host forms for your partners to fill out. This is a great way to begin partner onboarding and can be particularly useful for walking partners in different time zones through resources.
Loom
Loom is a video message tool you can use to record videos and screen shares. Use Loom to record your screen and face simultaneously, walking a partner through your PRM, resource library, or explaining how your tool works.
Instant Message Tools
Send quick messages and files back and forth with your team via these platforms.
Microsoft Teams
Microsoft Teams is a great option if your team already leverages the Microsoft Office Suite. Use Teams to send instant messages, share files, and host video calls. Microsoft Teams is best for communicating with your internal partner team.
Slack
Slack also allows you to send instant messages, files, and host video calls but can be used for connecting with other teams. If both you and your partner’s teams are on Slack, it’s easy to set up a Slack Connect so you can have a channel to communicate with each other.
You may also consider setting up a Slack workspace for your ecosystem where partners can connect, share ideas, and highlight wins.
Pipeline Forecasting Tools
Monitor your partner and prospect pipeline with forecasting tools. You can also use this platform to report on partner performance and share key insights with your team.
Salesforce
Salesforce is one of the most powerful CRM tools on the market. Around for years, Salesforce has established itself as the CRM of choice for many organizations. Use Salesforce to organize your prospects, customers, and partners. Within Salesforce, you can use Custom Fields to attribute deals to specific partners, even specifying which partners sourced vs. influenced the deal.
Partner Management & Engagement Tools
The partner management and channel enablement tools can help you track your efforts, organize resources, manage partners, and align your team on goals.
Partner Relationship Management
A PRM is the best way to onboard, train, and engage your channel partners. Organize all of your content and partner conversations in one spot with a PRM.
Allbound
Allbound is a powerful PRM known to increase partner engagement by 376%. Use Allbound to house your partner training and enablement resources, engage with partners, and introduce powerful automation into your partner management processes.
Allbound lets you simplify your entire partner lifecycle from qualification to onboarding and enablement, all the way through marketing collaboration and deal registration.
Through Channel Marketing
Through channel marketing is essential to selling to your partner’s audience. Leverage through channel marketing to expand your reach and close more deals.
xAmplify
xAmplify supports lead generation campaigns, sales enablement, co-branding, and channel analytics. Use xAmplify to simplify your channel marketing efforts and automate redundant work.
Ecosystem Management
As your ecosystem grows, it’s essential to understand where each of your partners sits, how they’re all connected, and the client or prospect overlap you may experience.
Crossbeam
Crossbeam is a robust ecosystem mapping tool that allows you to visualize which prospects and clients of yours overlap with partners. By determining your overlap, you can prioritize qualify and prioritize specific partnerships.
Reveal
Reveal helps you to identify ideal partners based on overlapping personas, industries, and complementary products. From there, you can uncover opportunities to partner on deals and enable each other to close more opportunities. As you use Reveal with your partners, you can track opportunities and analyze your results.
Grow Your Channel in 2022
In 2022, you can no longer manually manage all of your tasks as a partnerships professional. These tools allow you to automate redundant tasks, streamline your efforts, and exponentially increase your success rate.
Allbound is the leading channel management and partner engagement platform. Request a demo to get started today.