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14 Partner Marketing Events to Attend in 2023
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Plus, after a few years of connecting over Zoom, conferences are the perfect excuse to hang out in real life.
Here are our top picks of partner marketing events to attend this year.
Channel Partner Events, Conferences & Expos in 2023
MSP Expo
February 14-17, 2023 | Fort Lauderdale, FL
Who should attend:
Anyone and everyone in the channel space from MSPs to traditional resellers, particularly those interested in new technology and cybersecurity tools.
What we’re looking forward to:
- Talking about technology – MSP Expo is part of the larger ITEXPO #TECHSUPERSHOW event series. This sub-event takes big ideas in technology and makes them specific to partnerships.
- Checking out cool new startup ideas at the IDEA Showcase Startup Pitch Event.
B2B Marketing Exchange
February 27 – March 1, 2023 | Scottsdale, AZ
Who should attend:
Tech-enabled marketers looking to stay ahead in demand generation, ABX, sales enablement and RevOps.
What we’re looking forward to:
- The Killer Content Awards, an annual recognition and celebration of creative content marketing from the past year. There are examples of inspiring content from across the marketing space, including channel partner marketing specifically.
- The hands-on workshops and original topics (like how to “Sell Like a Spy” and how to do “Customer-Obsessed Marketing.”)
PI Live Miami
April 2-4, 2023 | Miami, FL
Who should attend:
The focus is on retail and e-commerce that’s vertically agnostic, but attendees from any sector can glean insights of a practical nature to revitalize their program.
What we’re looking forward to:
- A conference centered around building profitable partnerships? Sign us up!
- The fiery, celebratory vibe with networking events, the US Partnership Awards dinner and an official party to wrap it all up.
Plus:
PI Live London is happening October 24-25, 2023 in the United Kingdom.
SaaS Connect
April 19-20, 2023 | San Francisco, CA
Who should attend:
This event isn’t channel sales specific, but it is popular among SaaS partnership leaders. If you make, distribute, or resell cloud software; build an ecosystem of cloud integration; or if you invest in cloud software, then the SaaS connect is for you.
What we’re looking forward to:
- Talking partnerships, platforms and distribution specific to SaaS.
- Connecting with 400+ SaaS partnership leaders.
Channel Focus
April 19-20, 2023 | Virtual
Who should attend:
Anyone in the channel space at an enterprise-sized organization who is interested in real-world examples and practical advice.
What we’re looking forward to:
- The focus on takeaways that can immediately be applied and actionable insights.
- The ability to pick and choose different “tracks” of presentations, customizing the agenda to what matters to us.
Channel Partners Conference and Expo
May 1-4, 2023 | Las Vegas, NV
Who should attend:
The entire channel community – MSPs, VARs, consultants, integrators, technology service brokers, IT providers and others – can find something of interest at this expo.
What we’re looking forward to:
- The networking opportunities that come from attending the world’s largest independent channel event.
- Talking about existing and future technologies that impact channels.
Plus:
- The Channel Futures MSP Summit for Managed Service Providers will be co-located with the Channel Partners Conference & Expo on May 1-2.
- And Channel Partners Europe is taking place in London, UK from June 13-14, 2023.
Women of the Channel Leadership Summit WEST
May 16-17, 2023 | Palm Springs, CA
Who should attend:
Team leaders, HR professionals, channel program managers, sales and marketing professionals, vendors, solution providers – so, anyone who works in the channel space.
What we’re looking forward to:
-
- Hearing from women business leaders with such a variety of perspectives. Past speakers hail from diverse backgrounds, spanning from an award-winning engineer of the famed Mars Rover “Perseverance” mission, Dr. Moogega Cooper, to dogsledder-adventurer-author Blair Braverman.
- Talking about how to unleash the power of inclusion.
Supernode
June 5 – 7, 2023 | San Diego, CA
Who should attend:
Ecosystem-led teams and leaders who are looking to connect, as well as learn.
What we’re looking forward to:
- The choose-your-own-adventure style agenda that always covers a wide range of different topics over three days. The agenda for 2023 isn’t out yet, but past topics have spanned the gamut from discussions about the wider state of partnerships to the future of ecosystems.
- The opportunity to hang out with others in the channel space, both formally at the event itself and informally at the meetups, games and dinners.
Channel Partners Europe
June 13-14 | London, UK
Who should attend:
Everyone who wanted to attend the Channel Partners Conference and Expo in Vegas earlier in the year but didn’t want to take a cross-Atlantic trip.
What we’re looking forward to:
- The different perspectives that come from an event focused specifically on the EMEA region, compared to North America, and especially experiencing new innovation and insights.
Catalyst
August 21-23 | Denver, CO
Who should attend:
Partnerships, ecosystem and business development teams who missed out last year. The first Catalyst event in 2022 sold out quickly – now’s your chance to nab a ticket if you like experience-driven conferences.
What we’re looking forward to:
- Talking about how to move up in the go-to-market food chain.
- The focus on the whole partnership team and ways to work better together.
SaaStr
September 6 – 8, 2023 | San Francisco, CA
Who should attend:
B2B founders, execs, revenue leaders, or investors, as well as anyone who works in the SaaS space.
What we’re looking forward to:
- The festival-style vibes with outdoor events and nightly Happy Hours.
- The 1-on-1 meetings and the AMAs with industry experts.
MSP Summit and Channel Partners Leadership Summit
October 30 – November 2, 2023 | Miami, FL
Who should attend:
Leaders and aspiring leaders in the channel space.
What we’re looking forward to:
- Hearing actionable insights from channel leaders who are making an impact.
- The networking opportunities like last year’s poolside breakfast, Havana Nights welcome party and speciality coffee breaks.
Cybertech NYC
November 2023 | New York, NY
Who should attend:
Those wanting to dive more deeply into the cyber industry.
What we’re looking forward to:
- Learning more about latest technological innovations, challenges and solutions.
- Hearing perspectives from outside the channel space – Cybertech is aimed at, and attended by, leaders from across industries.
PL[X] Summit
TBD
Who should attend:
- Anyone interested in being more partner-led in their programs or ecosystem-first in their companies.
What we’re looking forward to:
- The 2023 agenda hasn’t been released yet but, last year, the five days of topics ranged from how to be partner-led from Day One to how to unlock “stickier customers.”
- Plus, it’s 100% free to participate.
Other Opportunities for Connecting With the Channel Community
Connecting with the community isn’t just limited to channel partner events, conferences and expos. Come join us through learning opportunities, podcast conversations and partner awards.
Channel Sales Training Courses & Learning Opportunities – This article explores channel sales training courses for individuals, learning options for teams, and additional resources to advance your career.
Channel Partner Awards Worth Entering – Receiving industry awards is a powerful indicator of success. Explore some of the top channel partner awards you could win.
Channel/Marketing Benchmark Survey – See what other B2B leaders are doing with their partner ecosystems. Glean insights about improving sales and increasing partner-drive revenue based on the data we gathered in our 2022 benchmark survey.
Partner Channel Podcast – Want to be a guest on the Partner Channel Podcast? Submit an application to join us and get your voice heard across our community!
partner management. She has been actively involved in the industry since 2018.
- Hootsuite’s Blueprint: How to Formalize Your Partner Program - November 28, 2023
- Economic adjustment toolkit – The key to building a resilient partnership strategy - November 26, 2023
- How to select the right partners for your program - November 8, 2023
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