Annette Iafrate, VP of Alliances and Partners for Vidyard, joins me, Jen Spencer to discuss channel alignment, building trust, defining rules of engagement and more on this episode of The Allbound...Read More →
Tim Harmon, Managing Director for Nuvello, joins me, Jen Spencer to discuss creating a channel ecosystem, the right time to start building a channel program and more on this episode...Read More →
Wendell Black, Vice President of Channels for Five9, joins me, Jen Spencer to discuss creating the optimal team to compete and win with the partner, prioritizing your partner needs, and...Read More →
Jeanne Hopkins, Executive Vice President and Chief Marketing Officer for Ipswitch, joins me, Jen Spencer to discuss respecting partners’ time, the downfalls of un-aligned sales and marketing teams and more...Read More →
Greg Goldstein, Senior Director of Global Channel Sales and Development for ON24, joins me, Jen Spencer, to discuss mid-market and enterprise consulting partners, business planning for channel managers, partner exit...Read More →
If you’ve been involved in marketing or branding at some point in your career, you’ve most likely encountered the concept of buyer personas. If you haven’t, there’s no reason to...Read More →
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